Marketing Opportunities Abound in October

Autumn is officially upon us and as everything turns “pumpkin spice” flavored, it can only mean the much-anticipated arrival of October is just around the corner – and what a busy month it’s turning out to be! With so many activities and observances taking place in October, this month is filled with opportunities to engage with customers and drive traffic to your shop or website.

From football to Halloween and everything in between, there are so many reasons to celebrate in October that you should have no trouble finding some fun things to do with your customers. Here are a few of the major events taking place in the upcoming weeks:

Breast Cancer Awareness Month

Orange, brown and black are traditionally thought of as the unofficial colors of October because of their association with falling leaves, agricultural harvests, and Halloween. But every year, more and more pink is popping up in October thanks to the growing popularity of Breast Cancer Awareness Month which is observed for the entire month.

Pink is everywhere in October, from famous landmarks illuminated with pink lights to bright pink NFL sideline gear, the constant reminder of this terrible disease and the brave women (and men too) who fight against it is more mainstream than ever before.

Many shops and small business owners take this opportunity to help raise awareness of the disease and raise funds for research or do other things to support those affected by breast cancer.

Boss’s Day – Tuesday, October 16

While not quite on the same level of popularity as Mother’s Day or Father’s Day, Boss’s Day is still a great opportunity for most workers to show appreciation to their superiors in the workplace.

Boss’s Day was created in 1958 by Patricia Bays Haroski who was working for her father as a secretary for State Farm Insurance Company. Her intent was to designate a special day in the workplace to show appreciation for her bosses that she thought they deserved. She also believed that young employees did not always understand the hard work and dedication that their supervisors put into their work and also saw it as an opportunity to improve intra-office relationships between managers and employees.

While most offices don’t formally recognize Boss’s Day and employees aren’t typically obligated to purchase gifts for their employers, everyone appreciates being recognized for their work and bosses are no different. Regardless, it’s a nice opportunity for you to market to local businesses and offer small bouquets or gifts for those who would like to participate.

Sweetest Day – Saturday, October 19

Sweetest Day is an interesting holiday because it is beloved in areas where it’s celebrated but practically unknown in most other parts of the country. Chances are, unless you come from Illinois, Indiana, Kentucky, Michigan, Missouri, North Dakota, Ohio, South Dakota, Wisconsin, or West Virginia, you probably don’t even know this holiday exists, much less know what it’s about. For those who come from these states, however, this fun holiday is an excellent chance to share romantic deeds or expressions similar to Valentine’s Day.

Sweetest Day is always observed on the third Saturday in October and similar to Valentine’s Day, heart-shaped boxes of chocolates, cards, and flowers are the gifts most commonly associated with this regional holiday. For shops located in areas where Sweetest Day is popular, this special Saturday is one of the most profitable days of the year.

That doesn’t mean you have to miss out entirely if your area doesn’t observe Sweetest Day, it just means an opportunity to start your own tradition. People are always looking for reasons to celebrate and this occasion provides an excellent chance to do something fun while introducing your customers to a new experience.

Petal it Forward – Wednesday, October 23

Petal it Forward was created by the Society of American Florists in 2015 and the event has grown in popularity every year since it’s inception. What started as a promotional event in New York City has grown into a nationwide day of giving that connects the entire industry. Last year’s event took place in 410 cities across all 50 states and this year’s event will potentially be even bigger.

The concept is simple, two floral bouquets are given out to random people on the street – one to keep and the other to give away. The key component to the campaign is social media where the hashtag #petalitforward is attached to the bouquets and used in photos of people giving and receiving the bouquets.

The 2018 campaign was a huge success on social media and garnered nearly 82 million impressions which reached far beyond the campaign’s participants. This is an outstanding opportunity to create some goodwill in the community while also promoting your shop.

Halloween – Thursday, October 31

October wouldn’t be complete without Halloween. This once-niche holiday seems to grow in popularity every year and Halloween candy and decorations have been popping up since sometime in August.

While this holiday is typically considered less formal than Christmas or Thanksgiving, it still provides a fun opportunity for children of all ages to get together and celebrate. Halloween falls in the middle of the week this year so make sure your holiday offerings are ready to go in plenty of time for weekend parties and gatherings that take place prior to October 31.

The promotional opportunities are nearly endless in October, but if you need some help getting started or are looking for proven marketing strategies this month, Bloomerang Solutions has you covered! From custom-built websites to location management to Google advertising and everything in between, we’re ready to make your business bloom! Give us a call today at (941) 809-5000 or drop us a line below.