What Is Yext—and How Is Bloomerang Solutions Different?

When businesses talk about “fixing their online listings,” they often assume every provider does it the same way. But not all listing management tools work equally and understanding the difference can determine whether your online information stays accurate long-term or disappears the moment you stop paying.

At Bloomerang Solutions, we’ve spent years correcting business listings for florists and local businesses nationwide. One of the most common points of confusion we see is around Yext - what it is, how it works, and why it behaves differently from true, permanent directory updates.

Below is a clear breakdown you can share with your team, employees, or clients.

Yext Is an Overlay, Not a Permanent Edit

When you use Yext, you’re not actually changing the information inside the directories themselves. Instead, you’re renting a data layer that sits on top of your listings.

Yext uses API connections to push your business information - name, phone, hours, address, etc.- onto dozens of directories. As long as your monthly subscription is active, that overlay stays in place.

But once you stop paying? The overlay disappears, and each directory instantly reverts back to whatever outdated information it originally had. Nothing was rewritten inside their native database.

Think of it like renting a billboard on top of a building. When you stop paying for the billboard space, the original sign underneath is still there.

Why Yext works this way:

  • Yext does not give you ownership of your listings.

  • They maintain the data connection, not the directory itself.

  • Removing that API connection removes the corrections.

  • You’re paying for continuous synchronization, not long-term accuracy.

This is why many businesses see their hours or phone number “suddenly change back” after canceling Yext.

Bloomerang Solutions Uses Permanent Placement, Not Temporary Overlays

Bloomerang takes a completely different approach.

Instead of renting an overlay, we perform true source corrections. That means when we update a directory, the change is written directly into the directory’s native database.

Once updated, the directory treats that information as the new, correct version just like a direct edit inside Google Business Profile.

With permanent placement:

  • Your edits stay in place even if you cancel.

  • The directory no longer holds the old data.

  • You own the corrected listing.

  • No ongoing API connection is required to “hold” your information in place.

This gives businesses real, lasting value instead of rented visibility.

In Short: The Core Difference

Yext

  • Rented overlay

  • Temporary placement

  • If you stop paying, your listings revert back to old data

Bloomerang Permanent Placement

  • True source corrections

  • Long-lasting, owned edits

  • If you stop paying, your updated listings remain in place

Why This Matters for Contracts

Because our work results in permanent improvements, Bloomerang clients keep the value even if they leave us. The corrected listings don’t disappear, and we don’t “pull back” your data the way an overlay system does.

This is exactly why we require contracts. Clients can cancel, but they keep the benefits.

Once your listings are corrected, they remain corrected. That creates long-term value for your business, not temporary patchwork.

How Florists Can Turn the Holidays Into Their Biggest Growth Season

10 Proven Strategies to Drive Sales, Build Loyalty, and Strengthen Your Brand This Holiday Season

The holidays can make or break a florist’s year. For some shops, the season is a rush of opportunity — for others, it’s chaos followed by burnout. The difference comes down to preparation, consistency, and strategy.

At Bloomerang Solutions, we’ve seen florists double their sales in the last quarter simply by approaching the season with focus and foresight. Many of these strategies come straight from founder Art Conforti’s decades of experience running Beneva Flowers — a shop that once captured over 70% of its local market.

“This time of year is when florists can’t afford to ‘wing it,’” Art says. “You can’t just react to orders. You need a plan that builds momentum and turns new customers into lifelong ones.”

1. Promote Thanksgiving and Fall Centerpieces Early

Start your Thanksgiving campaign in early November. Feature warm, seasonal designs for gatherings and hostess gifts, and emphasize “order early” messaging to manage production and capture customers before competitors do.

Post consistently across Google Business, Facebook, and Instagram, and consider adding short Reels or YouTube clips to showcase arrangements and drive early excitement.

Learn more: How to Promote Thanksgiving and Fall Centerpieces Early to Boost Florist Sales ->>

2. Offer “Friendsgiving” Specials

Younger customers are celebrating Friendsgiving more than ever — and they’re looking for affordable, easy gifts. Create smaller, stylish bouquets like “Bring-a-Bloom” arrangements or “$27 Tuesday” specials to attract weekday orders.

Position these as casual, social-friendly designs that make gifting flowers fun again.

Learn more: Why Offering Friendsgiving
Specials Can Attract a New Generation
of Flower Buyers ->>

3. Leverage Local Google Pages

Local SEO can be the difference between being seen or being skipped. Make sure your Google Business Profile and city-specific pages are up to date with current photos, hours, and holiday-specific keywords (like “Thanksgiving flowers in Sarasota”).

Bloomerang’s team can help you target nearby searches with optimized landing pages that turn browsers into buyers.

Learn more: How to Use Local Google Pages to Dominate Search in Your Area ->>

4. Run a “Thank You Week” Promotion

The week before Thanksgiving is perfect for promoting appreciation bouquets for teachers, caregivers, and clients. Use the theme “Say Thank You with Flowers” and highlight how meaningful a small gesture can be before the holiday rush.

This strategy not only boosts sales during a slower week but positions your shop as community-minded.

Learn more: How a “Thank You Week” Promotion Can Build Lasting Customer Loyalty ->>

5. Start Pre-Selling Holiday Arrangements

By mid-November, begin teasing your winter collections. Add “coming soon” banners to your website and offer early-bird discounts to secure orders before the December rush.

Art notes, “Every pre-order helps you control inventory, staffing, and stress. Plus, early buyers become repeat customers.”

Learn more: How Pre-Selling Holiday Arrangements Can Maximize Sales
and Reduce Stress ->>

6. Use Email and SMS for Local Loyalty

Short, visually rich messages work best. Use email and text campaigns to share Black Friday specials, delivery reminders, and exclusive local promotions. Include buttons that lead directly to specific product pages to minimize clicks and maximize conversions.

Learn more: How to Use Email and SMS Marketing to Build Local Florist Loyalty ->>

7. Promote Delivery Deadlines

Clear communication prevents chaos. Remind customers early about Thanksgiving delivery cutoffs and limited capacity days. Urgency motivates orders — and helps your team avoid last-minute overwhelm.

Learn more: Why Promoting Delivery Deadlines Boosts Sales and Customer Satisfaction ->>

8. Post Behind-the-Scenes Content

Show your team designing centerpieces, unpacking fresh flowers, or setting up the store for the season. These authentic clips perform well on Facebook, Instagram, and Google Business.

Art says, “People buy from people they feel connected to. Your team’s personality is part of your brand.”

Learn more: How Behind-the-Scenes
Content Builds Trust and Brand Personality
for Florists ->>

9. Partner with Local Restaurants or Caterers

Cross-promote with nearby businesses — for example, offering table centerpieces at partner restaurants in exchange for displaying your cards or coupons.

“You’re not just getting exposure,” Art says. “You’re building relationships that strengthen both businesses.”

Learn more: How Partnering with Local Restaurants and Caterers Expands Your
Florist Reach ->>

10. Prepare for Small Business Saturday

The Saturday after Thanksgiving is one of the biggest opportunities of the year. Create a “Shop Local” bouquet or limited-edition design, and promote it through social media ads, email, and window signage.

Encourage walk-ins with small rewards like “Spend $75, get $10.” These localized campaigns remind customers that every purchase supports their community.

Learn more: How to Prepare for Small Business Saturday and Make It Your Shop’s Biggest Day ->>

Q&A with Art Conforti

Q: Why focus so much on planning for the holidays?
A: Because it’s the perfect time to grow your audience. Customers are emotional and generous — if you show up early and consistently, you’ll stay in their minds year-round.

Q: What do most florists overlook during this season?
A: Branding. Everyone’s busy, but not everyone’s building recognition. Every image, caption, and interaction should reflect your shop’s story and values. That’s what turns one-time buyers into loyal clients.

Q: How does Bloomerang Solutions measure success during the holidays?
A: We track everything — website visitors, orders, conversion rates, and even call volume. Numbers tell the real story. When you know what’s working, you can amplify it fast. Most florists are surprised when they see how small tweaks — like adjusting product titles or updating Google listings — can instantly raise visibility. We make sure you’re not just busy during the holidays, but profitable.

The Takeaway for Florists

The holidays don’t have to be overwhelming — they can be transformative. By planning ahead, strengthening your digital presence, and making personal connections, you’ll not only grow seasonal sales but set the stage for long-term success.

At Bloomerang Solutions, our team helps florists put these strategies into action — with data-driven marketing, SEO, and AI-powered tools designed for the modern flower shop.

Why Hire Bloomerang? Proven Strategy → Proven Results

Excuses Don’t Rank - Strategy Does

At Bloomerang Solutions, we believe success online isn’t luck, it’s strategy.
When one florist ranks higher than another, the question shouldn’t be why them? It should be what are they doing right?

With more than 28 years of experience helping florists grow, our team has learned that there’s no challenge too big. We’ve seen every algorithm update, every market shift, and every excuse. And we’ve beaten them all with one thing: strategy.

“Excuses don’t move rankings,” says founder Art Conforti. “Data, consistency, and planning do.”

The Challenge: Houston — One of America’s Toughest Markets

A new client came to us from Houston, TX — one of the most competitive florist markets in the country.
From day one, they warned: “Houston is a big city. Good luck.”

Rather than flinch, we went to work.
Our SEO team pulled full site data, compared every page to the top-ranking competitors, and rebuilt their optimization plan from the ground up — no Google Ads, all organic.

Within one month, their business went from nearly invisible to #1 in organic results — the first florist listing under Google Maps for “Houston TX Florist.”

Before and After: Real Data That Speaks for Itself

Ranking proof: our client reached the #1 organic position for “Houston TX Florist” within one month — no paid ads.

Bloomerang’s optimization produced measurable growth — visitors ↑, orders ↑, and more than $9,900 in online sales in September 2025 alone.

In September 2025, their website recorded:

  • 955 visitors (up 11%)

  • 91 orders (up 116%)

  • Average Order Value: $109.12

  • Total Sales: $9,929.48 — a 9.5% conversion rate

That’s over $10,000 in new revenue compared with the same month last year.
And remember — most florists receive two to three phone orders for every online order, meaning the true sales impact was even greater.

Why This Matters

Many florists approach the holidays hoping things will “pick up.” But waiting rarely works. Those who plan, measure, and market are the ones who win the search results — and the customers.

When you invest in visibility, you invest in sales. When you work with Bloomerang Solutions, you gain a partner that understands florists, not just marketing.

“Florists need to see favorable results before the holidays — not wait and see what happens,” Art says. “It’s clear: the ones marketing are the ones succeeding.”

The Bloomerang Difference

Ready to See the Same Results?

Your shop doesn’t need a bigger city or bigger budget — it needs a better plan.
Contact Bloomerang Solutions today to schedule a free website evaluation and learn how we can turn your traffic into sales.

Why Updating Category Pages Keep Florists Ahead of the Competition

At Bloomerang Solutions, we’ve seen firsthand how consistent updates to local and category pages make a real difference in the floral industry. Even in a market where overall flower sales may be down, our clients are often up year over year thanks to strategies that keep them visible and relevant in search results.

The Power of Local and Seasonal Pages

Category pages - like this Boss’s Day page for Barbara’s Flowers - are a key element to a strong and healthy website.

When we first began building local SEO pages back in 2001, we saw how quickly this approach propelled Beneva Flowers to the top of their market. Once they established their position, they never looked back. That same advantage continues today for shops that invest in fresh, search-friendly content.

Here’s why updating works:

  • Search engines favor fresh content. Google rewards updated, relevant pages — especially those tied to local intent like “florist near me”.

  • Customers expect accuracy. Hours, specials, and product availability change often. Updated content reduces missed orders and negative experiences.

  • Competition is fierce. Florists who let their pages sit still risk losing ground to shops that stay active.

Living Assets That Drive Sales

We think of local and category pages as “living assets.” They aren’t one-and-done projects — they grow in value the more they’re refreshed. Seasonal updates, fresh photos, FAQs, and even short blog-style notes keep them active in the eyes of both search engines and customers.

Our clients regularly see 2–6 additional orders per month from these pages alone. That may not sound like much at first, but over a year, it adds up to meaningful revenue and new customer relationships.

Our Commitment to Florists

At Bloomerang Solutions, we don’t just build pages and walk away. We monitor, refresh, and adapt your listings regularly. This ongoing care ensures you’re not only visible but also positioned as the go-to shop in your area. Best of all, our clients receive exclusivity in their markets, meaning we’re focused only on helping your shop capture opportunities — not your competitors.

Looking Ahead

Search trends change, algorithms evolve, and competitors get smarter. That’s why we continue to stay ahead with timely updates, local SEO strategies, and content that converts. The results speak for themselves: stronger visibility, more orders, and long-term stability for the florists we serve.

At the end of the day, our goal is simple: We want to corner your market — just in time for every season.

Florist SEO Q&A

Q: Why do category pages matter for florists?
A: Category pages help customers find exactly what they’re searching for — from seasonal holidays to “flowers for birthdays” or “same-day delivery.” Well-optimized pages increase visibility in Google search and capture customers who are ready to buy.

Q: How often should my florist website be updated?
A: At minimum, local and category pages should be refreshed every season. Google favors websites with fresh content, and frequent updates keep your shop ahead of competitors.

Q: What kind of results can I expect from optimized category pages?
A: Our florist clients often see 2–6 additional orders per month from individual category pages. Over time, this builds steady, recurring revenue and attracts new customers searching online.

Q: Do all florists need local SEO pages?
A: Yes — whether you’re in a competitive metro market or a smaller town, local SEO pages give you visibility in searches like “florist near me” or “same-day flower delivery [city name].” Without them, competitors will take that traffic.

Q: What makes Bloomerang Solutions different from other SEO providers?
A: We don’t just build pages — we maintain them, update them ahead of holidays, and give our clients exclusivity in their market. That means we’re working for you, not your competitor down the street.

Ready to Grow Your Florist Business?

At Bloomerang Solutions, we specialize in SEO and digital marketing for florists — helping shops like yours dominate local search, capture holiday traffic, and convert browsers into buyers.

Contact us today to learn how we can optimize your website, build revenue-driving category pages, and give your flower shop the competitive edge it deserves.

From Local Roots to Industry Growth: Why Back-to-School Season Could Be Your Turning Point

When I started my business back in 1986, it was the local schools and churches that I leaned on to connect with people, give back, and build a sense of community. Fast forward three decades, and that spirit of community still drives me today.

After retiring, I created a florist that not only helped my own neighborhood thrive but also lifted the entire floral industry. With help from Gravity Free, I built the Flower Manager module, a tool that over 100 of the nation’s biggest florists relied on. Together with Teleflora, we created solutions that strengthened the industry as a whole.

But here’s the truth: I still meet shop owners who are struggling. Just recently, I spoke with florists who felt weighed down by the slow summer season and growing debt. After sharing a few strategies, they told me: “We never thought we could do that.” These are the kinds of moments that remind me why I continue to share what I’ve learned over the years.

Why Back-to-School Season Matters

Back-to-school is not just for retailers—it’s a chance for florists, too. Parents, teachers, and students are in a mindset of change, energy, and new beginnings. If you position yourself right, this season can create new demand and keep your team motivated.

  • Organic Growth Works: The most successful shops we work with are seeing double-digit increases without AdWords—because we focus on organic strategies that last.

  • You Can’t Set It and Forget It: Your online presence requires management, updates, and fresh ideas to stay relevant and effective.

  • COGs (Cost of Goods) Matter: If your margins aren’t improving, your team’s hard work may never translate into true growth.

The numbers don’t lie—see the graphics below. These results are from shops just like yours who decided to step out of their comfort zones and take action.

Here’s My Offer to You

If you’re happy where you are, that’s great. But if you’re ready to change your trajectory, I’m here to help—and I’ve walked the walk. I’m not charging you. Just call me, email me, or even comment on our YouTube channel, and let’s start a conversation.

📞 Call me directly: 941-544-5000
▶️ Watch my latest video: Back-to-School Opportunity

Remember, we only take one shop per area. Don’t wait for the season to pass you by—your competitors won’t.

This could be you by next month.

Art Conforti
Founder, Bloomerang Solutions

Q&A With Art Conforti

Q: Why is organic growth better than running ads?
A: Because ads stop working the moment you stop paying. Organic growth, on the other hand, builds equity in your business. It brings consistent results month after month, and it compounds over time.

Q: What’s the biggest mistake you see florists make?
A: Too many shop owners “set and forget” their online presence. A website or Google profile isn’t a one-time project—it’s an ongoing effort. If you don’t keep it fresh and managed, you’ll fall behind.

Q: How do I know if my shop is ready for back-to-school opportunities?
A: If you have inventory, a team, and the willingness to promote, you’re ready. Back-to-school is about positioning—getting in front of parents, schools, and the community at just the right time. Even small steps can make a big difference.