Law Firm Marketing
Choosing a lawyer can be a frustrating and intimidating experience for someone who unexpectedly finds themselves in legal trouble. There are so many options available and so many lawyers advertising for new clients that it can be incredibly challenging to find a comfortable fit with someone they can trust to represent them.
But there are things you can do to increase the visibility of your business and attract new clients and it all starts with a solid online presence. Bloomerang Solutions can help set your law firm apart from the rest and give you a boost in search engine ranking which allows your site to resonate with your target audience and quickly build rapport with potential clients.
How do we do it? By making sure you appear where potential clients are looking. Did you know that over 90 percent of all Google searches never make it to the second page of results? That means if you’re not showing up on the first page, you might as well not even show up at all! Bloomerang Solutions can get you to the front page – and help you stay there with the following proven strategies:
Flaherty law firm Was ranked #32 and are now in the top 4!
We’ll help you invest in good SEO
Search engine optimization (SEO) is the practice of utilizing specific goal-oriented strategies to get your site ranking higher in search engine results pages. The more time and attention you pay to SEO, the more visible your site will be for potential clients.
We will create specialized pages for each service you provide
Many law firms will have multiple specialties or offer different services. Those that specialize in family law, for example, might offer divorce services, prenuptial agreements, estate planning, or custody arrangements. These all fall under one category of family or marital law, but they are distinct specialties and people searching for these specific services want to be able to find them quickly. If you advertise yourself as a family law firm and someone comes to your site looking for help with a custody battle, they may leave if they don’t immediately see that clearly listed as an option.
Don’t give them that chance! Bloomerang Solutions will help you create dedicated landing pages and sections on your website for each of your specialized services that detail what you do and how you can help. Not only will this improve retention rates on your site and get you more leads, it will also give you more room to optimize for keywords for each specific area of practice.
We will emphasize your branding
Your law firm’s branding is one of the biggest tools you have when you’re looking to stand apart from your competition. Bloomerang Solutions will help you utilize your images, website design, and copy to express what makes you different and show your potential clients why that difference is such a good thing.
We will provide valuable content
Value is always good, because it keeps people coming back to you. Creating extra content can not only offer more information that your clients are desperately looking for, but it can also give you more room to rank for keywords and draw in relevant traffic.
Bloomerang Solutions utilizes content marketing – or blogging - to accomplish the same goal. Blogging enables you to create on-going content in order to stay relevant in search engines while generating new content for relevant keywords. Having a blog that fits in with your branding can also help you earn trust with potential clients who are looking to learn more about you or your firm.
We will incorporate video to build trust
People searching for lawyers are trying to find someone they can trust and video can help because it is naturally engaging and more emotional than pictures. Utilizing video on your website and on your social media can make it easier to build a fast rapport with potential clients.
Seeing someone talking about issues that are important to you can flesh them out and make them feel more real. This can build that trust early on, so the potential client will be a little quicker to trust you when they meet you for the consultation.
We will help you rack up reviews and testimonials
Another excellent tactic you can use to build trust with potential clients much faster is to get more client testimonials. Reviews are powerful. People are a lot more likely to trust what other people have to say about you than what you have to say about you. By featuring client testimonials prominently, you’ll be setting yourself apart from the very beginning.
We will help you invest in PPC advertising
Organic marketing and brand building is ideal, but it’s not enough to get you to the top of the search results. For that you will need to invest in pay-per-click (PPC) advertising. Bloomerang uses Google AdWords to create ads that will be shown to users searching for specific queries which allows you to appear at the top of search results when potential clients are actively looking for you.
Bloomerang can even improve your results by running campaigns with tight-knit ad groups, creating relevant copy and offers for specific niches of your audience. We can also help you run Facebook ads targeting users who have visited your site recently but didn’t reach out to contact you. This can give them the push they need to get back in touch.