Your Goals, Our Strategy = The Path to Success!

Succeeding on the internet is like anything else you ever wanted to achieve, it requires a plan and a path. The good news is, WE HAVE THE PATH. We only change the names to insure the results are all yours! Even better, everyone doesn't have the same goals so every strategy is truly unique and customized just for you.

 So here it is,
Your Goals, Our Strategy = SUCCESS

You see, your success is our future. We understand exactly what you need and GUARANTEE your satisfaction.

WHY TAKE ANY CHANCES? There are the strategies:

#1 Long Term Success. We set up your digital verticals to ensure sustained, long-term success.

Your brand is what separates you from your competition but what does your brand represent to your customers? Is it inviting? Does it instill confidence? Is it approachable? Do you appear to be a friendly neighborhood shop or a national online ‘best price’ operation?

Before you build out your reputation, it's best to know where you are and who you are. Modern businesses rely on social verticals to run ads using YouTube and release statements and information to consumers using blogs and then tie them all together using Facebook where anyone goes as far as even selling a few products along the way.

This is a solid, surefire way to establish yourself online and grow your brand and verticals to compliment your business. We even run a survey after reading your reviews to ensure we are reaching your clients and giving them what they want. This is all a calculated strategy with checkpoints along the way.

 #2 Local reputation management. We make sure clients know who you are and what you represent.

From Facebook to Instagram, the social channels are the way to reach people who are trying to find you. It is non-intrusive and inviting with steady results. We make sure that all your information is organized and consistent across a variety of different search engines and social media platforms so potential customers can find exactly what they’re looking for when they search for a shop in your area. Consistent listings will also work wonders for improving your Google ranking.

 #3 Retargeting. We will keep your shop’s name and logo in front of potential customers – no matter where they go after they visit your site.

You have seen it before when you visit a website and then everywhere you go around the internet - from local new websites to CNN, ESPN, you name it - you will magically appear. All that for just $10. Ask us!

#4 Instant Gratification - GOOGLE ADS!

The instant way to make the phones ring! If you want them to continue in the future and get repeat customers, a plan must be put in place. This is our specialty. We will do it all for you.

#5 Custom Websites. A website is more than just a page on the internet, it's where all your content should live!

These days, social is driving clients to you VIA WEBSITE. In the next 5 years, what will it be? Whatever it is, I can assure you a properly-built modern website will be there at that time too. Remember, longevity is everything. To build website with the proper linking and content structure will yield you a lifetime of favorable returns that only get better every passing day.

Bloomerang employees some of the best website developers, writers and photographers who can create videos, develop a custom website and even write code for your solutions. No matter what you need, big or small, Bloomerang can do it all. Let's schedule a time to discuss what solution will best suit your needs. Give us a call anytime at (941) 806-1911 or drop us a line here.

Turn 2: An Effective Technique for Obtaining Mother's Day Orders for Easter

April is here which means it’s time to “Turn 2” and double up on those holiday orders by training your staff to ask for Mother’s Day orders when customers call to order their Easter flowers. This is the perfect time to pull out one of our favorite sales tools… the “Turn 2!” Watch this brief video (we promise, it’s less than a minute), to refresh yourself and your staff.

Do you utilize the Turn 2 technique at your shop? Is there a different strategy you’re using that you’ve had success with? If so, we’d love to hear about it! Please share your ideas a comment below!

FTD Update

Dear friends,

Last week we reported on a news item from the Chicago Tribune that raised concerns about the financial stability of FTD due to a recent regulatory filing by the company warning that it may go out of business or shrink its operations if it cannot find a buyer or raise money by June 1.

In that article, I stated that there is no reason to be alarmed by the news after a conversation I had with a trusted source at FTD clarified what was originally reported in the Tribune. That statement was my opinion and I tried to make it as clear and simple as I could.

However, since that article was published, I have received numerous calls from concerned florists and the number one question I’m asked is if they are going to get paid from FTD for Mother’s Day and beyond.

My answer…NO WAY would I know that, but I can certainly understand if people are feeling nervous or uncertain. If you do have any concerns about getting paid for the orders you fill for Mother’s Day and beyond, I strongly encourage you to call your local FTD representative or consider exploring your other options.

You still have time and the choice is up to you. I’m always here to talk anytime if you have any questions or concerns. Please comment below or drop me a line at aconforti1@gmail.com.

Have a great week!

-Art

Enhance your brand with new professional floral images from Bloomerang

How can I gain new products on my website?

See Bloomerang’s image gallery on Flickr (if you need logins, call (941) 806-1911 or drop us a line here and we will be happy to assist you).

Would you be surprised to know that most people judge a website by its images? Of course not, because we all do that. It's the first thing we notice when we visit a new website; it's instinctive, like judging a car by its color. It's only after that first impression that we take a closer look to see how things are arranged.

Except many potential customers never make it that far.

You never get a second chance to make a first impression, so your first impression must make an impact - that's why professional photos are everything. You may have the best shop in town or a website that cost you $20K, but if your website looks tired and neglected, it reflects poorly on the image and overall company culture you're trying to portray.

Here at Bloomerang Solutions, we understand how important it is for retail florists to have high-quality images that reflect the beauty of the finished products, that’s why we provide website-ready floral images for you to use in your shop. If you are already a member of AMS, log into your Flickr account and see the beautiful new designs we have added and will continue to add for you to use. If you are not currently a member of AMS, forgot your password, or would just like some more information, simply fill out this form and we’ll take care of the rest. Even with strong features, a website needs great images to perform it’s best.

Do you need help with images for your website? Bloomerang Solutions is here to help! Give us a call today at (941) 806-1911 or send us an email to set up a free consolation. From social media to websites and online marketing, Bloomerang Solutions can help your business bloom!

Deception Marketing Hurts Florists Locally and Nationally

Deception marketing has often been abused by national companies and local retailers that want to look like large, nationwide companies. Do a Google search for “florist” and pick any city and the same names keep popping up. No matter which city you choose, you’ll almost always find names like Avas Flowers, Rita’s and Ranch. These companies try to appear local and in local markets, but they’re not.

What are some of the signs that a shop may not really be a local florist? One of the biggest red flags is if they answer the phone with something generic like “Flower Shop” without any other name association.

The video below is from a call to a shop located in Punta Gorda, Florida. This particular shop is trying to emulate a 40-year-old shop named Port Charlotte Florist, located in a neighboring city.

While the shop answers the phone “Flower Shop,” it also has a recording that states “Number One Florist.” Most people would probably be fooled because they make it vague on purpose. Their website offers even more mystery; there isn’t even a name on it at all!

The unfortunate fact is that this is what we are up against in this industry. Deceptive marketers thrive in the floral industry because many people who order flowers aren’t familiar with legitimate, well-established flower shops that serve the recipient’s local area, so they do a Google search and check out a few of the top listings without ever knowing the difference.

Unfortunately, they usually end up disappointed with the results – or worse yet – just flat out ripped off because they gave their credit card information to someone who misrepresented themselves as honest florists. And I don't have to tell you who the swindled customers think is ripping them off because you've surely fielded phone calls from angry customers who fell for the scam and now they're mad at you!

We need to work together to educate consumers and put a stop to these dishonest marketing tactics. It’s bad for the consumer and it’s bad for florists!

Listen for yourself and let us know what you think. We’d love to hear your thoughts!

Have a great week, everyone!

Art