Want to Increase Your Summer Sales? Join Us Monday, April 29 at 3:00 p.m. EDT for a Special Mother's Day Conference Call

Hello Friends,

Would you like to increase your summer sales? With Mother's Day rapidly approaching, now is the time to set the course for a profitable summer season with the help of a smart springtime strategy. There is still a lot of work to be done as we prepare for one of our busiest days of the year, hopefully, your prep work is going well and you're busy training new employees, hiring extra drivers and making sure your inventory is well stocked for the big day which is less than two weeks away - yikes!

Never fear - you have a friend in the business and we're here to help! That is why I will be hosting a free Mother's Day conference call on Monday, April 29 at 3:00 p.m. Eastern. 

I will begin the call and begin by giving some of my thoughts on the state of the industry as well as some time-tested tips on making the most of your Mother's Day holiday. I will also give an FTD update and will discuss some website improvements that should help boost traffic this summer. After all that, I will open things up for a roundtable discussion where you can pick the brains of fellow florists and find out what is working - and what's not - at other shops around the country. We hope this call will be a valuable service for you and we think you'll learn a lot from some of the leaders of the industry.

There is no cost associated with this call, but the information you can take away will be priceless - be sure to have some good questions prepared, and be ready for an active discussion. All are welcome, and the more participants we have, the better!

For more details on this call, and access information, please click here and let us know you're interested. Then we will supply you with an access code and number so you can join.

I'm excited to talk to everyone on April 29! Have a great week!

-Art

Your Goals, Our Strategy = The Path to Success!

Succeeding on the internet is like anything else you ever wanted to achieve, it requires a plan and a path. The good news is, WE HAVE THE PATH. We only change the names to insure the results are all yours! Even better, everyone doesn't have the same goals so every strategy is truly unique and customized just for you.

 So here it is,
Your Goals, Our Strategy = SUCCESS

You see, your success is our future. We understand exactly what you need and GUARANTEE your satisfaction.

WHY TAKE ANY CHANCES? There are the strategies:

#1 Long Term Success. We set up your digital verticals to ensure sustained, long-term success.

Your brand is what separates you from your competition but what does your brand represent to your customers? Is it inviting? Does it instill confidence? Is it approachable? Do you appear to be a friendly neighborhood shop or a national online ‘best price’ operation?

Before you build out your reputation, it's best to know where you are and who you are. Modern businesses rely on social verticals to run ads using YouTube and release statements and information to consumers using blogs and then tie them all together using Facebook where anyone goes as far as even selling a few products along the way.

This is a solid, surefire way to establish yourself online and grow your brand and verticals to compliment your business. We even run a survey after reading your reviews to ensure we are reaching your clients and giving them what they want. This is all a calculated strategy with checkpoints along the way.

 #2 Local reputation management. We make sure clients know who you are and what you represent.

From Facebook to Instagram, the social channels are the way to reach people who are trying to find you. It is non-intrusive and inviting with steady results. We make sure that all your information is organized and consistent across a variety of different search engines and social media platforms so potential customers can find exactly what they’re looking for when they search for a shop in your area. Consistent listings will also work wonders for improving your Google ranking.

 #3 Retargeting. We will keep your shop’s name and logo in front of potential customers – no matter where they go after they visit your site.

You have seen it before when you visit a website and then everywhere you go around the internet - from local new websites to CNN, ESPN, you name it - you will magically appear. All that for just $10. Ask us!

#4 Instant Gratification - GOOGLE ADS!

The instant way to make the phones ring! If you want them to continue in the future and get repeat customers, a plan must be put in place. This is our specialty. We will do it all for you.

#5 Custom Websites. A website is more than just a page on the internet, it's where all your content should live!

These days, social is driving clients to you VIA WEBSITE. In the next 5 years, what will it be? Whatever it is, I can assure you a properly-built modern website will be there at that time too. Remember, longevity is everything. To build website with the proper linking and content structure will yield you a lifetime of favorable returns that only get better every passing day.

Bloomerang employees some of the best website developers, writers and photographers who can create videos, develop a custom website and even write code for your solutions. No matter what you need, big or small, Bloomerang can do it all. Let's schedule a time to discuss what solution will best suit your needs. Give us a call anytime at (941) 806-1911 or drop us a line here.

Turn 2: An Effective Technique for Obtaining Mother's Day Orders for Easter

April is here which means it’s time to “Turn 2” and double up on those holiday orders by training your staff to ask for Mother’s Day orders when customers call to order their Easter flowers. This is the perfect time to pull out one of our favorite sales tools… the “Turn 2!” Watch this brief video (we promise, it’s less than a minute), to refresh yourself and your staff.

Do you utilize the Turn 2 technique at your shop? Is there a different strategy you’re using that you’ve had success with? If so, we’d love to hear about it! Please share your ideas a comment below!

FTD Update

Dear friends,

Last week we reported on a news item from the Chicago Tribune that raised concerns about the financial stability of FTD due to a recent regulatory filing by the company warning that it may go out of business or shrink its operations if it cannot find a buyer or raise money by June 1.

In that article, I stated that there is no reason to be alarmed by the news after a conversation I had with a trusted source at FTD clarified what was originally reported in the Tribune. That statement was my opinion and I tried to make it as clear and simple as I could.

However, since that article was published, I have received numerous calls from concerned florists and the number one question I’m asked is if they are going to get paid from FTD for Mother’s Day and beyond.

My answer…NO WAY would I know that, but I can certainly understand if people are feeling nervous or uncertain. If you do have any concerns about getting paid for the orders you fill for Mother’s Day and beyond, I strongly encourage you to call your local FTD representative or consider exploring your other options.

You still have time and the choice is up to you. I’m always here to talk anytime if you have any questions or concerns. Please comment below or drop me a line at aconforti1@gmail.com.

Have a great week!

-Art

Enhance your brand with new professional floral images from Bloomerang

How can I gain new products on my website?

See Bloomerang’s image gallery on Flickr (if you need logins, call (941) 806-1911 or drop us a line here and we will be happy to assist you).

Would you be surprised to know that most people judge a website by its images? Of course not, because we all do that. It's the first thing we notice when we visit a new website; it's instinctive, like judging a car by its color. It's only after that first impression that we take a closer look to see how things are arranged.

Except many potential customers never make it that far.

You never get a second chance to make a first impression, so your first impression must make an impact - that's why professional photos are everything. You may have the best shop in town or a website that cost you $20K, but if your website looks tired and neglected, it reflects poorly on the image and overall company culture you're trying to portray.

Here at Bloomerang Solutions, we understand how important it is for retail florists to have high-quality images that reflect the beauty of the finished products, that’s why we provide website-ready floral images for you to use in your shop. If you are already a member of AMS, log into your Flickr account and see the beautiful new designs we have added and will continue to add for you to use. If you are not currently a member of AMS, forgot your password, or would just like some more information, simply fill out this form and we’ll take care of the rest. Even with strong features, a website needs great images to perform it’s best.

Do you need help with images for your website? Bloomerang Solutions is here to help! Give us a call today at (941) 806-1911 or send us an email to set up a free consolation. From social media to websites and online marketing, Bloomerang Solutions can help your business bloom!