The most common question I get when discussing pay per click is "Why would I pay for my own name, they are obviously looking for me, right?"
Although it sounds pretty straightforward, take a look and see for yourself just how confusing it can be even if you know exactly what you're looking for.
I was just looking for Sea Tow and look who slipped in with what is called a Mobile Ad. It looks like an extension of the Sea Tow listing - but it isn’t! I have to admit, it was very well done and almost got me, and I know what I'm looking for.
Now, keep in mind this ad is one you may have trouble duplicating when you get home because it is a Call Only ad and it will only show when the search is on a mobile device. So, you can see how smooth and easy this can happen. In most cases, the person looking doesn’t know what happened and they can never explain it to you if you were lucky enough to speak with someone who saw it happening.
Bidding on your own name is relatively inexpensive. It helps secure the search result between you and your customer and also improves your Quality Score because it has such a high CTR (click-through rate). The lower your click-through rate, the lower your charge per click will be from Google. They truly reward you for this!
Do you notice how the Sea Tow appears below Flagship Towing and seems to look like it is all the same ad? Their ad was for a general listing so the phone number is not paramount.
The more knowledge, the better, and for this I recommend you consider us or another professional to justify your investment and speak to the results you have achieved. I like to cut and paste raw data, explain it to my clients, then compare results to the same period the year before so they can easily see what Google says. I don’t like fancy Excel spreadsheets where you can easily confuse a client.
You see, to build a successful account you must continuously maintain the strategy you build. It will slip and require attention, but this is how you maintain a successful campaign. Attracting clients is one thing, but growing profitable business is another, so you can see why simply selecting keywords is just not even close to the focus.
If your online marketing efforts need some help, Bloomerang Solutions may be just the answer you're looking for. We specialize in promoting small business and giving them the digital advantage they need to thrive in today's competitive marketplace. Give us a call today at (941) 806-1911 or drop us a line here. Together we can make your business bloom!