Years ago (okay, over 15 years ago…yikes!), I was singing the praises of pay-per-click marketing. By the time the industry got a grasp on it, we had already evolved into social media marketing. What does that mean? Is it simply putting up a Facebook or Yelp page and getting “likes” or reviews? It may seem like everything you do online is nothing more just an extra expense, but in reality, that’s the farthest thing from the truth.
Tech marketing is not about “wait and see” – it’s about acting NOW and acting FASTER. People know how valuable their time is today. If you’re going to capture their time and attention, you need to give them a reason to want to be captured. It wasn’t too long ago when people didn’t mind giving out an email address – now they have junk email accounts set up just for marketers. Consumers have gotten smarter, the question is: “what are we doing to improve?”
The Evolution of Social Media
We’ve reached a point where social media is no longer just a toy for businesses to experiment with, but rather an essential element of day-to-day operations. No matter how large or small the company, I recommend that everyone have a dedicated team handle your social channels. Technology evolves so fast that every single day we’re sitting on the cusp of something new.
There is no such thing as waiting for it to all be figured out before you get started. If you don’t already at least have a solid social media presence, you’re way behind and have some work to do to catch up. The longer you put it off, the harder it is to catch up to your competition.
Consumers want to know everything they can about you these days, prior to making their purchasing decisions. They’re valuable and they know it, so just answering the phone isn’t enough. They want to be treated like gold, and if not, the rest of the world will hear about it.
A Partner You Can Trust
I’ve spent my entire career as a small business owner. I understand the struggles firsthand and I know that financial restraints often limit growth potential – especially when technology is involved. In most cases it just isn’t practical to pull your floral designers away from designing to work on marketing. Even if that were possible, you’re asking them to do a job that is probably well out of their scope of expertise.
That’s where Bloomerang Solutions fits in. Our dedicated team of online marketing professionals combine decades of experience with my 30 plus years of floral retailing knowledge to provide you with a unique resource that simply does not exist anywhere else in our industry. What sets us apart from everyone else is that we know the industry inside and out, and our marketing strategies have proven to be successful for florists across the country.
Partnering with companies that understand your business and work hard to not only get you where you want to be – but more importantly, ahead of where you think you need to be – are the partners you want to be in business with.
PLEASE take a minute to read this very informative article about online reputation and the damage you may be causing your business by neglecting your social media platforms. It paints a very real picture of the importance of social media to today’s business owners.
Please let me know what you think of the article. I’ll be happy to discuss it with you and I would love to hear your thoughts and goals for your online reputation. Together we can form some custom strategies to help you achieve success. We’re here to help!