Coaching by Conforti

Proven, florist-tested systems and 1-on-1 guidance to grow your shop.

What’s Inside the Member’s Area

Tier 1
Foundations oF Success

✔ Hiring & Training the Right Staff
✔ Creating a Consistent Design-to-Delivery Flow (with PDF templates)
✔ Review Cards & Customer Feedback Systems
✔ VIP Card Programs & Customer Loyalty

Tier 2
Growth & Profitability

✔ Marketing Strategies (SEO, social, community partnerships)
✔ Cost Control & Inventory Management
✔ Seasonal Sales Planning
✔ Upselling & Add-ons that Boost Profits

Tier 3
ExclusivE
Access

✔ 1-on-1 Coaching Sessions with Art
✔ Real Case Studies from Top Florists
✔ Downloadable Templates & Tools
✔ Private Community for Peer Support

Why Coaching by Conforti?

Running a flower shop is rewarding, but it also comes with unique challenges. From staffing and customer service to marketing and profitability, florists are expected to wear many hats. With nearly 40 years of experience as the owner of Beneva Flowers — one of the industry’s most successful shops — Art Conforti knows what it takes to thrive in a competitive market.

Now, through Coaching by Conforti, Art is offering florists personalized, one-on-one coaching to help solve problems, increase profits, and build a stronger, more sustainable business.

  • Decades of Experience: Nearly 40 years running one of the nation’s most respected florists.

  • Proven Results: Strategies tested and refined in real-world business operations.

  • Custom Guidance: Tailored solutions for your shop’s unique challenges.

  • Complete Coverage: From hiring staff to customer loyalty programs, Art has seen it all.

What You’ll Gain

  • Confidence in Your Business – Know that you’re following systems that work, tested over 40 years.

  • Smarter Hiring & Training – Build a staff you can trust to carry out your vision.

  • Consistent Operations – From design bench to delivery, everything flows smoothly.

  • Loyal Customers – Keep clients coming back with VIP programs and personal touches.

  • Higher Profit Margins – Cut waste, manage costs, and upsell effectively.

  • Peace of Mind – A trusted advisor (Art) in your corner when tough decisions come up.

How It Works

  1. Join Coaching by Conforti – Secure your membership and unlock exclusive access.

  2. Learn Proven Systems – Explore training modules, downloads, and real examples you can apply immediately.

  3. Get Personal Help – Book one-on-one sessions with Art to customize strategies for your shop.

  4. Grow with Confidence – Put proven processes into place and watch your business thrive.

FAQs

Q: Who is Coaching by Conforti for?
A: Independent florists who want practical strategies, proven processes, and one-on-one help from someone who has been in their shoes.

Q: Do I need a big shop to benefit?
A: Not at all. Art’s systems scale whether you’re a small boutique shop or a large operation with multiple designers and drivers.

Q: What kind of resources are included?
A: You’ll find step-by-step systems, downloadable templates, and real-world examples. Members also get access to one-on-one coaching sessions with Art.

Q: Can I cancel at any time?
A: Yes. We believe in value, not contracts. You can manage or cancel your membership whenever you like.

Q: How is this different from free florist groups or webinars?
A: Coaching by Conforti isn’t theory or guesswork — it’s 40 years of tested, proven methods that helped build one of the most successful flower shops in the U.S. Plus, you get personal guidance tailored to your shop.