What is a Google Guarantee and how do you get one for your business?
A Google Guarantee (green check mark) is only granted to businesses who use Google AdWords and pass Google’s rigorous screening process. Once your business has qualified, customers who are unsatisfied with your services for any reason may be reimbursed up to $2000 by Google. This gives customers piece of mind that they are choosing professional service providers and makes your business stand out from your competitors due to Google’s endorsement, but the advantages don’t end there.
In addition to the green check mark that immediately identifies your business as verified, your listing will always appear at the very top of every Google search result for your particular industry within your geographical location. It also allows customers to request estimates and set appointments by simply clicking on your ad.
What are the benefits of a Google Guarantee?
A Google Guarantee provides mutually benefit business owners and customers online. Here’s how:
Advertisers Pay per Lead – not Click! With traditional pay-per-click advertising, you pay every time your ad is clicked, even if you never make a connection with the customer. With a Local Services ad and a Google Guarantee, you only pay when you ad works.
You will gain trust and build your brand with the Google Guarantee! Customers can choose your shop with confidence knowing you passed Google’s rigorous verification process and the Google Guarantee which protects unsatisfied customers for jobs booked through Local Service Ads with a lifetime cap for coverage of $2,000.
You will appear at the top of Google search results! Google places Local Service ads on the very top of the results page on top of the map. Your ad with the green check mark alongside the “Google Guarantee” will be the first thing people notice in their results.
You can highlight your positive reviews and ratings! Your Local Service ad includes past customers’ ratings and reviews to help you earn searchers’ trust.
You will be included in voice search responses! Did you know that over 20% of all searches coming from voice search, Local Service Ads are one of the few ways you can make sure that you’re found on the 400 million devices powered by Google Assistant.
No Ads or Keywords to Manage! Local Service ads will automatically trigger when a customer searches for one of thousands of relevant search terms, be in as broad as “Plumber” or specific as “leaky faucet under sink.” The ad format will automatically be created using information from your business profile.
Is my business eligible to be Google Guaranteed?
Most large metro areas of the United State have Local Service ads and Google plans to continue expanding it’s coverage later this year. They also limit the Local Service ads to select industries. Please click here check to see if your industry and your location are currently eligible.