Video Resources for Retail Florists

Ready for a inside look at the floral industry? Our videos offer a unique and interesting perspectives for florists.

Art Conforti has been a retail florist in Sarasota, Florida for over 35 years. In addition to owning and operating on of Teleflora’s Top 50 Florists in the USA, Conforti has helped hundreds of local florists nationwide improve their business and grow thanks to his unique combination of first-hand experience and an unrelenting passion to help fellow florists. Here are a selection of videos. The rest can be viewed on our YouTube channel.