I genuinely enjoy nearly every aspect of my job, but without a doubt, the most satisfying part is helping fellow business owners reach their goals and live their dreams. Not only does it take a lot of hard work to get there but it helps tremendously to have good support.
One thing that almost every successful small business owner I’ve ever met has in common is a tremendously strong work ethic. It goes with the territory because running a business isn’t an easy endeavor. We all work hard, but what are our actual efforts producing? If your website sales are not up, I would like to hear from you!
Many agencies like to talk about how much everyone is gaining traffic and sales on their website but the truth is that everyone’s website traffic and sales are increasing every month. The question is, how much of that growth is from your efforts and how much of it is from Google Pay Per Click?
As long as you have standard SEO maintenance, you should expect to be up strong. Google PPC should be analyzed separately so you can actually see what you spend and convert. This will help direct your attention to what your actual efforts are producing in 2019 and it will also show where you could use some help.
In today’s digital marketplace, if you’re not advertising on Google, then you’re likely suffering from a lack of exposure in your local market. Word of mouth is fantastic, but its offline reach is limited and even one bad experience could turn a longtime loyal customer into one that says, “they’ve gone downhill, they’re not as good as they used to be.”
Today’s consumers aren’t as loyal as the ones from a generation ago. They have less tolerance for errors and a world of alternative options ready at their fingertips the moment you lose their trust. They also tend to favor recent online ratings and reviews when choosing a business over how long it has been open or how entrenched it is in the community.
You are doing yourself a big disservice if you choose to ignore those customers, but the good news is that you can reach them instantly when you start advertising with Google. Not only will your shop be one of the first things they see when they search but they’ll be able to learn a lot about you in an instant including directions to your front door.
2019 is off to a great start, but it can end much better if we all work together! If you don’t have a presence on Google, now is the time to join us on the most visible advertising platform in the world.
If you would like to get started with Google Pay Per Click marketing, we're here to help! Our team of experienced agents will work with you - at any budget - to make sure you achieve the results you desire! If you're brand new to Google AdWords, or any other online marketing platforms, I'll be happy to talk with you at any time to explain how they work successfully. Please drop me a line here or call me anytime at (941) 806-1911.