A Handwritten Card: Paying Attention to Detail Gives You the Advantage

Thanks to online retailers, we can all reach in our pocket at any hour of the day, pull out our phone, and order almost anything we can imagine - and it will show up on our doorstep a few days later. With that kind of efficiency, it’s no wonder why brick and mortar stores are closing left and right – they don’t offer any advantage to simply ordering online.

Fortunately for retail florists, we do offer things that online retailers just aren’t able to provide – yet. One of the biggest advantages we have as florists is same-day-delivery. We’ve been doing it for years and it’s a strength that online-only florists and retailers are not yet able to compete with. We need to be sure our customers are aware of this, and we need to constantly remind them that we offer the ability to take care of their orders no matter where in the country they are going.

But same-day delivery isn’t the only advantage that brick-and-mortar retailers have over online only retailers. We also have the advantage of offering personalized service to our customers and providing them with finishing touches that go above and beyond to make their gifts even more special.

One easy way to increase sales with no additional expense is by offering customers the ability to personalize their gifts with a handwritten card. For $4.95 (plus the cost of the card) you can offer to have one of your employees (ideally one with outstanding penmanship) transcribe the sender’s message by hand to include with the delivery.

In a world of cookie-cutter choices and limited options, it’s a nice alternative to be able to offer your customers something that no one else can. It’s little touches like these that make a big difference to your customers. Many people shop for the lowest price, but there are still people out there who appreciate quality and customer service and won’t hesitate to pay a little more for an outstanding experience.

Do you need help with your retail marketing? Bloomerang has the solutions for you! From social media to PPC advertising and everything in between, we can help your business bloom! Give us a call today, or drop us a line below and let’s get started!