How Do We Know Our Google Pay Per Click Results Are Accurate?

One of our clients in the Midwest recently asked to have reports of results on their Google Pay Per Click campaign. This is a very simple request and easy to gather directly from Google.

When you look at the results, it’s important to keep in mind the industry does recognize that an average of 3 to 5 people will order over the telephone for every order placed online. With that being said, this particular shop was able to make a nice dent in business using a very nice website from Bloomnation. Her conversion rate – online alone - is 12.56%.

It takes time to find where the best conversions occur and when. With that in mind, here is what we produced for the first 3 quarters:

The phone calls are on top of the equation. In this case, they showed a conversion rate of 12.56% for online-only orders. The phone calls in this example were calls using a tracking phone number from Google of people that clicked on the ad - and called from the ad – with the duration of the phone call lasting over one minute. Although Google likes to think this could equal orders, I can't justify that, so I would say it is all a part of the extras.

What I will say, and also guarantee, is that from January 1 through September 30, they had a minimum of 766 orders total (383 online-only) with an average of $100 each for a total of $76,600.

Google is your ticket to go as far as you can imagine online. The key is to make sure it is set up correctly and monitor it daily or even hourly if possible.


If you would like help setting up a Google pay per click marketing campaign, Bloomerang Solutions is your secret weapon in the industry! With over two decades worth of experience with Google pay per click marketing, we are the experts you need to set yourself up for success. If you’re new to Google pay per click marketing and don’t know where to start, drop us a line below or give us a call at 941-806-1911. Together we can make your business bloom!