Case study: August 2025 vs. August 2024
At a Glance
Total Orders: 68 → 71 (+4%)
Total Revenue: $7,182.24 → $9,378.16 (+31%)
Average Order Value (AOV): $105.62 → $132.09 (+25%)
Visitors: 925 → 904 (–2%)
Google Business Profile (GBP) Calls: 100 in August 2025 (+117.4% vs. Aug 2024)
Note: GBP calls are not tracked to orders yet—meaning more upside is likely.
The Story
This growth journey starts in Hasbrouck Heights, NJ, where holiday visits and long conversations with Bill O’Shea planted early seeds about how florists could use technology to sell better online. Years later, that same curiosity led us to build order-driven websites—sites designed around what customers are most likely to buy today, not what’s simply easiest to list.
After collaborating with Teleflora and later seeing what Floranext brought to the market, we doubled down on one principle: merchandising + speed beats everything. When a florist has a compelling product and we can get it in front of shoppers quickly—paired with smart add-ons and clean checkout—results follow.
That approach helped this local florist client notch 18 consecutive months of year-over-year sales growth. August 2025 was another step forward.
What the Numbers Say (Aug ’25 vs. Aug ’24)
Revenue up 31% with slightly fewer visitors. This tells us the site made each visit more valuable. Better product fit, clearer choices, stronger upsells, and improved trust signals all help raise conversion and AOV.
AOV up 25% ($105.62 → $132.09). Thoughtful price anchoring, premium product placement, and add-on visibility (cards, candles, chocolates, delivery options) lift the cart total without adding friction.
Orders up 4% (68 → 71). Incremental order gains matter, but the real revenue jump came from AOV—the hallmark of an order-driven merchandising strategy.
GBP calls up 117.4%. That’s real buyer intent. Because these calls aren’t yet attributed to orders, we’re likely under-counting revenue the website is influencing.
What Worked (and Will Keep Working)
Order-Driven Merchandising
Lead with 8–12 proven sellers above the fold.
Keep holiday/seasonal rotations fresh—no dead items.
Show three price tiers per category to anchor value.
AOV Levers
Add-ons visible on product and cart pages.
Delivery & upgrade options presented as friendly choices, not hurdles.
Clear “best value” badges on mid-high price points.
Trust & Speed
Tight copy, clean photography, and local credibility signals.
Fast, mobile-first checkout with fewer taps to pay.
GBP Synergy
GBP fuels calls, maps traffic, and brand searches.
Opportunity: connect call tracking to order outcomes and add “Call-to-Order” prompts for same-day needs.
What We’re Doing Next
Call → Order Attribution
Track GBP calls back to revenue to reveal the true lift.Promo Velocity
Keep shipping new promos fast (think: daily/weekly specials)—speed wins.Add-On Optimization
Test placement, naming, and bundles to keep pushing AOV.Conversion Polish
Continue micro-tuning cart/checkout for one-hand mobile buyers.
Frequently Asked (Florist) Questions
Q: We don’t get a lot more traffic. Can we still grow sales?
A: Yes. This case shows revenue can jump 30%+ with fewer visitors by improving conversion and AOV through better merchandising and add-ons.
Q: What’s the fastest change that usually moves the needle?
A: Curate your homepage with top sellers only, add clear price tiers, and surface add-ons on product + cart. Most florists see immediate lift.
Q: Phones are ringing—how do we capture that value online?
A: Add dynamic call tracking and simple “Mention this web special” scripts for staff. Attribute those sales so your data tells the whole story.
Final Takeaway
An order-driven website—curated products, fast promos, visible add-ons, and clean checkout—beat traffic growth and delivered 31% more revenue year-over-year. With GBP calls now surging and not yet tied to online orders, this florist still has room to climb.
Want results like this?
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