How to Use Email and SMS Marketing to Build Local Florist Loyalty
Reaching Customers Where They’re Already Looking - Their Inbox and Phone
In a season filled with distractions, the most effective marketing connects directly with your customer — not through algorithms or paid ads, but through personalized email and SMS messages.
At Bloomerang Solutions, we’ve seen florist clients triple their repeat orders and increase same-day sales simply by sending timely, well-crafted messages to their local customer lists. Unlike social media posts that may never be seen, email and text campaigns land directly where your customers are most active: their phones.
When done right, they’re not just reminders — they’re relationship builders.
Why Email and SMS Marketing Work for Florists
Immediate reach: 90% of text messages are read within three minutes.
Cost-effective: Sending updates costs pennies compared to print or ads.
Personal touch: Messages can include the customer’s name, delivery area, or special offer.
Perfect timing: You control exactly when to reach your audience — morning reminders, afternoon flash sales, or next-day delivery alerts.
Together, email and SMS create a loop of visibility and connection that drives both immediate and repeat orders.
Action Plan for Florists
1. Segment your lists.
Divide your audience into local customers, corporate buyers, and past holiday shoppers. Send tailored messages to each group for maximum relevance.
2. Use strong calls-to-action.
Keep it short and clear: “Order Thanksgiving flowers today — delivery slots filling fast!” or “Pre-order Christmas centerpieces now for guaranteed delivery.”
3. Mix automation with personal touches.
Automate reminders for birthdays or holidays, but occasionally send personalized messages from your shop team to add authenticity.
4. Include visuals and direct links.
For emails, always include product images that link straight to your website’s holiday collection. For texts, use a short link to make ordering easy on mobile.
Q&A: Getting the Most from Email and SMS
Q: How often should florists send emails or texts during the holidays?
A: Aim for one to two emails per week and two to three text alerts during key sales weeks (like Thanksgiving and Christmas). The goal is consistency — not overload.
Q: What kind of subject lines or text messages work best?
A: Urgency + emotion. Examples: “Last day for Thanksgiving delivery!” or “Show your thanks with same-day blooms.” Emotional appeal with clear timing always performs best.
Q: How do I grow my email and SMS lists?
A: Offer sign-up incentives like “$5 off your first order” or “Get early access to our holiday collection.” Include sign-up links in receipts, on your website, and in social bios.
-> Read the full guide: How Florists Can Turn the Holidays Into Their Biggest Growth Season