10 Proven Strategies to Drive Sales, Build Loyalty, and Strengthen Your Brand This Holiday Season
The holidays can make or break a florist’s year. For some shops, the season is a rush of opportunity — for others, it’s chaos followed by burnout. The difference comes down to preparation, consistency, and strategy.
At Bloomerang Solutions, we’ve seen florists double their sales in the last quarter simply by approaching the season with focus and foresight. Many of these strategies come straight from founder Art Conforti’s decades of experience running Beneva Flowers — a shop that once captured over 70% of its local market.
“This time of year is when florists can’t afford to ‘wing it,’” Art says. “You can’t just react to orders. You need a plan that builds momentum and turns new customers into lifelong ones.”
1. Promote Thanksgiving and Fall Centerpieces Early
Start your Thanksgiving campaign in early November. Feature warm, seasonal designs for gatherings and hostess gifts, and emphasize “order early” messaging to manage production and capture customers before competitors do.
Post consistently across Google Business, Facebook, and Instagram, and consider adding short Reels or YouTube clips to showcase arrangements and drive early excitement.
Learn more: Early Thanksgiving Promotion ->>
2. Offer “Friendsgiving” Specials
Younger customers are celebrating Friendsgiving more than ever — and they’re looking for affordable, easy gifts. Create smaller, stylish bouquets like “Bring-a-Bloom” arrangements or “$27 Tuesday” specials to attract weekday orders.
Position these as casual, social-friendly designs that make gifting flowers fun again.
Learn more: Friendsgiving Florist Specials ->>
3. Leverage Local Google Pages
Local SEO can be the difference between being seen or being skipped. Make sure your Google Business Profile and city-specific pages are up to date with current photos, hours, and holiday-specific keywords (like “Thanksgiving flowers in Sarasota”).
Bloomerang’s team can help you target nearby searches with optimized landing pages that turn browsers into buyers.
Learn more: Leveraging Local Google Pages ->>
4. Run a “Thank You Week” Promotion
The week before Thanksgiving is perfect for promoting appreciation bouquets for teachers, caregivers, and clients. Use the theme “Say Thank You with Flowers” and highlight how meaningful a small gesture can be before the holiday rush.
This strategy not only boosts sales during a slower week but positions your shop as community-minded.
Learn more: Thank You Week Promotion ->>
5. Start Pre-Selling Holiday Arrangements
By mid-November, begin teasing your winter collections. Add “coming soon” banners to your website and offer early-bird discounts to secure orders before the December rush.
Art notes, “Every pre-order helps you control inventory, staffing, and stress. Plus, early buyers become repeat customers.”
Learn more: Holiday Pre-Sales ->>
6. Use Email and SMS for Local Loyalty
Short, visually rich messages work best. Use email and text campaigns to share Black Friday specials, delivery reminders, and exclusive local promotions. Include buttons that lead directly to specific product pages to minimize clicks and maximize conversions.
Learn more: Email and SMS Loyalty ->>
7. Promote Delivery Deadlines
Clear communication prevents chaos. Remind customers early about Thanksgiving delivery cutoffs and limited capacity days. Urgency motivates orders — and helps your team avoid last-minute overwhelm.
Learn more: Delivery Deadlines ->>
8. Post Behind-the-Scenes Content
Show your team designing centerpieces, unpacking fresh flowers, or setting up the store for the season. These authentic clips perform well on Facebook, Instagram, and Google Business.
Art says, “People buy from people they feel connected to. Your team’s personality is part of your brand.”
Learn more: Behind-the-Scenes Content ->>
9. Partner with Local Restaurants or Caterers
Cross-promote with nearby businesses — for example, offering table centerpieces at partner restaurants in exchange for displaying your cards or coupons.
“You’re not just getting exposure,” Art says. “You’re building relationships that strengthen both businesses.”
Learn more: Local Partnership Opportunities ->>
10. Prepare for Small Business Saturday
The Saturday after Thanksgiving is one of the biggest opportunities of the year. Create a “Shop Local” bouquet or limited-edition design, and promote it through social media ads, email, and window signage.
Encourage walk-ins with small rewards like “Spend $75, get $10.” These localized campaigns remind customers that every purchase supports their community.
Learn more: Small Business Saturday ->>
Q&A with Art Conforti
Q: Why focus so much on planning for the holidays?
A: Because it’s the perfect time to grow your audience. Customers are emotional and generous — if you show up early and consistently, you’ll stay in their minds year-round.
Q: What do most florists overlook during this season?
A: Branding. Everyone’s busy, but not everyone’s building recognition. Every image, caption, and interaction should reflect your shop’s story and values. That’s what turns one-time buyers into loyal clients.
Q: How does Bloomerang Solutions measure success during the holidays?
A: We track everything — website visitors, orders, conversion rates, and even call volume. Numbers tell the real story. When you know what’s working, you can amplify it fast. Most florists are surprised when they see how small tweaks — like adjusting product titles or updating Google listings — can instantly raise visibility. We make sure you’re not just busy during the holidays, but profitable.
The Takeaway for Florists
The holidays don’t have to be overwhelming — they can be transformative. By planning ahead, strengthening your digital presence, and making personal connections, you’ll not only grow seasonal sales but set the stage for long-term success.
At Bloomerang Solutions, our team helps florists put these strategies into action — with data-driven marketing, SEO, and AI-powered tools designed for the modern flower shop.