How Partnering with Local Restaurants and Caterers Expands Your Florist Reach
Two Local Businesses, One Shared Audience
When local businesses work together, everyone wins. Partnering with restaurants, caterers, event venues, and bakeries gives florists a chance to showcase arrangements in high-traffic spaces and reach customers who are already thinking about special occasions.
At Bloomerang Solutions, we encourage florists to create local partnerships that go beyond one-time events. These relationships generate recurring visibility, shared marketing power, and steady referrals — all without large ad budgets.
If your shop isn’t currently collaborating with other local businesses, you’re missing one of the simplest and most effective ways to grow your audience organically.
Why Partnerships Work
Shared customer base: Restaurants and florists both serve people celebrating life moments.
Built-in exposure: Displaying your flowers in a restaurant or event space gives you constant brand visibility.
Mutual benefit: Partners gain ambiance and décor; florists gain marketing reach.
Cost-effective: Cross-promotion leverages existing audiences without new ad spend.
This approach builds your shop’s reputation as a trusted local partner — not just another vendor.
Action Plan for Florists
1. Identify ideal partners.
Look for businesses that align with your brand and audience — restaurants, caterers, or coffee shops that host events or attract a similar demographic.
2. Create value for them.
Offer complimentary centerpieces for one night in exchange for table cards or social tags. Bring in arrangements for their front counter during the holidays.
3. Promote the partnership online.
Tag your partners in posts, share stories, and co-host small giveaways. The goal is visibility for both brands.
4. Build a referral system.
Provide your partners with special promo cards or referral codes for their customers to use at your shop.
Q&A: Growing Through Collaboration
Q: How can florists approach restaurants or caterers for partnerships?
A: Start with a friendly visit. Bring a sample arrangement and explain how it can elevate their space while giving both of you marketing exposure. Keep the offer simple and mutually beneficial.
Q: How do you measure the success of a local partnership?
A: Track new customer referrals, coupon redemptions, or web traffic spikes after joint promotions. You can also ask new customers how they heard about your shop.
Q: What types of collaborations work best during the holidays?
A: Shared giveaways (“Dinner & Blooms” packages), co-branded social media posts, and holiday décor displays inside local restaurants all perform well during the festive season.
-> Read the full guide: How Florists Can Turn the Holidays Into Their Biggest Growth Season