How to Prepare for Small Business Saturday and Make It Your Shop’s Biggest Day

Turning a National Event Into Local Growth

Each year, the Saturday after Thanksgiving — Small Business Saturday — shines a spotlight on local retailers. For florists, it’s more than just a shopping day. It’s a chance to remind your community why shopping local matters, showcase your creativity, and build relationships that last beyond the holiday rush.

At Bloomerang Solutions, we’ve helped dozens of florists transform Small Business Saturday into their most profitable day of the season. The secret is preparation — not just opening the doors, but creating an experience that draws people in, online and in person.

Why Small Business Saturday Matters

  • National attention: It’s promoted by major brands and embraced by shoppers nationwide.

  • Community loyalty: Customers love supporting local, especially when they feel appreciated.

  • Perfect timing: Falls right between Black Friday and Cyber Monday — when people are already ready to spend.

  • Brand positioning: It’s your moment to remind customers that local florists deliver quality and care no chain can match.

Small Business Saturday isn’t just about sales — it’s about connection, gratitude, and showing customers why your shop deserves their loyalty.

Action Plan for Florists

1. Plan your promotions early.
Designate 2–3 featured products or specials just for Small Business Saturday. Use signage, email, and social media posts to promote them a week ahead.

2. Create an in-store experience.
Offer complimentary snacks, small giveaways, or live demos. Invite local vendors to participate for added visibility and foot traffic.

3. Go digital, too.
Promote your specials on Google Business, Facebook, and Instagram using hashtags like #ShopSmall, #ShopLocal, and #SmallBusinessSaturday. Include online coupon codes so customers can shop from home.

4. Collect customer data.
Have sign-up forms at checkout for future email or SMS campaigns. A strong Small Business Saturday can fuel your marketing for months to come.

Q&A: Maximizing Your Small Business Saturday Impact

Q: When should florists start promoting Small Business Saturday?
A: Start at least two weeks ahead — right after Thanksgiving promotions launch. The earlier you build awareness, the more momentum you’ll have that weekend.

Q: What’s the best type of offer for this event?
A: Keep it simple and feel-good — for example, “Spend $75, get $10 toward your next order” or “Free delivery for all Small Business Saturday purchases.” The goal is to encourage repeat visits.

Q: How do I keep the buzz going after the event?
A: Follow up with a thank-you email or social post showing photos from the day. Tag customers, mention your community partners, and invite everyone to return for holiday orders.

-> Read the full guide: How Florists Can Turn the Holidays Into Their Biggest Growth Season