Why Offering Friendsgiving Specials Can Attract a New Generation of Flower Buyers
How Florists Can Tap Into One of the Fastest-Growing Holiday Trends
Friendsgiving has become more than just a modern holiday — it’s a marketing opportunity florists can’t afford to ignore. This casual, social version of Thanksgiving is celebrated by younger customers who value creativity, personal touches, and local businesses.
At Bloomerang Solutions, we’ve seen florists who introduce small, affordable “Friendsgiving” arrangements see new, younger customers walk through their doors for the first time. These buyers aren’t always traditional flower purchasers — they’re event hosts, dinner guests, and social sharers looking for something unique and meaningful.
By aligning your promotions with this trend, you can connect with a new generation of flower buyers while boosting early-season revenue.
Why Friendsgiving Works for Florists
It falls 1–2 weeks before Thanksgiving, giving shops a mid-November sales bump.
It connects your brand to younger demographics who are highly active on social media.
It encourages group gifting, where multiple people contribute to one order or table display.
This audience values authenticity and convenience — two areas where local florists can outshine national competitors.
Action Plan for Florists
1. Create “Friendsgiving” product bundles.
Design smaller, affordable bouquets with fun names like “Bring-a-Bloom” or “Floral Friends Feast.” Offer them in casual packaging with easy pickup or same-day delivery.
2. Promote visually on social media.
Feature warm, cozy photos of friends sharing dinner tables, using captions like “Don’t show up empty-handed — bring the blooms!”
3. Collaborate locally.
Partner with coffee shops, bakeries, or restaurants hosting Friendsgiving events. Cross-promote your products in-store or on social media.
4. Offer a social discount.
Provide a promo code for those who tag your shop on Instagram or share your Friendsgiving arrangement posts.
Q&A: Connecting with New Flower Buyers
Q: Why is Friendsgiving a good fit for florist marketing?
A: Because it brings in a younger demographic that florists often struggle to reach. These customers are social, experience-driven, and love thoughtful gestures — flowers fit perfectly into that lifestyle.
Q: What price range works best for Friendsgiving arrangements?
A: Keep them accessible — usually between $25–$45. The goal is impulse-friendly pricing that encourages group gifting or casual purchases.
Q: How can I track whether Friendsgiving promotions are effective?
A: Monitor your social engagement and Google Business activity. If you see an uptick in local impressions and in-store traffic mid-November, your early messaging is landing.
Read the full guide: How Florists Can Turn the Holidays Into Their Biggest Growth Season