How to Promote Thanksgiving and Fall Centerpieces Early to Boost Florist Sales
The weeks leading up to Thanksgiving offer florists one of the biggest opportunities of the year, but only if you start early. Customers begin planning gatherings, dinners, and décor weeks before the holiday itself, and the florists who show up first are the ones who get the orders.
At Bloomerang Solutions, we’ve seen that launching your Thanksgiving marketing in early November can lead to measurable increases in website visits, Google visibility, and pre-holiday orders. Early promotion also helps balance workload, reduce last-minute stress, and improve customer experience.
Why Early Promotion Works
Search trends for “Thanksgiving flowers” and “fall centerpieces” begin rising in the first week of November.
Early campaigns allow you to secure your regulars before big-box competitors flood search results.
By consistently promoting your themed designs online, your shop becomes the go-to choice for seasonal gifts and décor.
Action Plan for Florists
1. Update your online listings early.
Make sure your Google Business Profile, website, and Facebook Shop all highlight Thanksgiving and fall products. Add fresh photos and use keywords like “Thanksgiving centerpieces,” “hostess bouquets,” and “fall floral décor.”
2. Announce your seasonal designs.
Create a few signature pieces with names that sound memorable and seasonal (e.g., Harvest Glow Centerpiece or Pumpkin Spice Blooms). Promote them through carousel posts or short Reels showing your team at work.
3. Build a pre-order incentive.
Encourage customers to order early by offering small perks like “free delivery when you order by November 10.”
4. Cross-promote locally.
Share your holiday designs with restaurants, event venues, or bakeries — anywhere customers are already thinking about gatherings.
Q&A: Florist Marketing Insights
Q: When should florists start promoting Thanksgiving products online?
A: Ideally by the first week of November. Search traffic and social engagement for fall-themed flowers start to rise in early November, and launching your campaign then gives you at least two strong weeks before the rush.
Q: What kind of content performs best for early holiday marketing?
A: Authentic, visual content. Customers love seeing your team unpack flowers, arrange centerpieces, or decorate your storefront. Use short videos, behind-the-scenes clips, and before-and-after arrangement photos.
Q: How can I measure if early promotion is working?
A: Track Google Business insights (views, calls, direction requests) and compare week-over-week order data. You should see steady growth in traffic and conversions leading up to Thanksgiving — especially from search and local maps.
Read the full guide: How Florists Can Turn the Holidays Into Their Biggest Growth Season