Industry Statistics

 

UnLock Your Shop’s Holiday Potential

The holiday season is a critical time for florists, with November and December often accounting for up to 40% of annual sales. This video dives into strategies to maximize your holiday revenue, from leveraging exclusive programs like Turn 2 to optimizing your website and marketing efforts. Learn how to stand out in a competitive market, increase conversions, and grow your business with real-life success stories and actionable tips. Watch the full video and start preparing for your best holiday season yet.

Turning a 50% Traffic Drop into a 55% Sales Increase

What would you do if your shop's traffic dropped by 50%? In this quick 3-minute video, discover how one retail florist turned a major traffic decrease into a 55% increase in sales, adding $19,800 in revenue. Learn how to adapt, optimize, and grow despite challenges. Watch the video and drop me a line—I’ll reach out with a plan to help your business thrive!

Google Review Cards: Up To 40% More Reviews With This Simple Solution

At Bloomerang Solutions, we specialize in helping businesses boost their online presence, and we can assist you in incorporating Google Review NFC Business Cards into your strategy. We understand the power of Google reviews and can guide you on utilizing this innovative tool for your unique needs.

Pricing Strategies

 

Are You Pricing Yourself Out of Business?

Price increases are inevitable, but they don’t have to drive customers away. Learn actionable strategies to balance rising costs with customer loyalty, including meaningful rewards programs, sustainability perks, elevated experiences, and transparent communication. By focusing on value and enhancing the customer experience, you can turn price adjustments into opportunities for growth and stronger connections. Discover how to navigate price increases effectively here.

Boost Holiday Orders with the Turn 2 Technique

Maximize holiday sales with the Turn 2 technique! By offering a simple incentive, like $10 off a future purchase, and asking customers if they’d like to place another order during the same call, you can encourage repeat purchases for the holidays. This approach is perfect for Thanksgiving orders, as it naturally leads into planning for December. Create a fun staff contest to see who can "Turn 2" the most orders, and watch your team boost sales while building stronger customer relationships. Learn the full Turn 2 strategy here.

Drive Midweek Sales with $27 Tuesdays

$27 Tuesdays offer a powerful way to build transactions and attract a younger, budget-conscious audience. This promotion encourages customers to "say it with flowers" in an affordable and meaningful way, helping establish lifelong purchasing habits. With effective use of your email list and upsell opportunities—like adding a vase, chocolates, or balloons—you can turn quiet Tuesdays into profitable sales days while spreading your brand’s name through deliveries. Learn how to implement $27 Tuesdays here.

Flower Care Guides

 

Rose care guide

Roses are a symbol of elegance and romance, but they require proper care to maintain their charm. Trim the stems at an angle, remove leaves below the waterline, and use a clean vase with fresh water and floral preservative. Keep your roses away from direct sunlight and drafts to extend their beauty. Read the full Rose Care Guide here.

poinsettia Care Guide

Bright and festive, poinsettias are a holiday favorite that thrive with the right care. Place them in indirect sunlight, water when the soil feels dry, and avoid drafts or extreme temperatures to keep them vibrant all season. Learn more in our Poinsettia Care Guide here.

Arrangement Techniques

 

How to Stop Overstuffing Arrangements and Maximize Profits

Overstuffing arrangements can quietly erode your profits, but it’s a challenge every florist can address with proper systems. In this video, learn how to create accountability at every stage—from design to delivery—by implementing key management roles and processes. Discover how checks and balances, like design manager sign-offs and dispatcher oversight, can improve consistency, enhance quality, and boost profitability in your shop. Watch the video for actionable tips on arrangement techniques.

The Power of Branding Your Arrangements

Did you know your floral arrangements could be silent ambassadors for your shop? Most flower shops overlook the importance of tagging their designs, leaving the source of their beautiful creations unknown. By adding a small branded tag, such as “Designed by [Your Shop’s Name],” you can turn every arrangement into a marketing opportunity. It’s a simple, cost-effective way to ensure your work stands out and your shop gets recognized. Watch the video to learn how tagging can elevate your brand visibility.

Adapting to Modern Floral Industry Challenges

The floral industry has transformed dramatically, with shifting customer expectations and increased competition from big-name order gatherers like 1-800-Flowers. This blog explores two survival strategies: becoming a fulfillment florist or leveraging marketing tools like Google Pay-Per-Click to stand out as a local shop. Discover how to compete effectively, maintain your identity, and ensure the survival of the industry by working together to set new standards for success. Learn more about navigating the challenges of today’s floral market here.

Marketing Strategies

 

Focus on Success and the Dollars Will follow

Growing a small business can be both exciting and daunting, but scaling too quickly or at the wrong time can lead to unforeseen challenges. In this blog, Art Conforti shares invaluable insights into the balance between growth and success, emphasizing the importance of patience, preparation, and focusing on staffing, training, and measuring progress. By prioritizing sustainable practices and building strong customer relationships, you can set your business on a path to long-term success. Read the full blog to learn how to grow smarter, not just bigger.

Building Your Unique Floral Brand

Discover how to differentiate your flower shop and create a memorable brand with proven strategies from industry expert Art Conforti. This resource explores three key steps to branding success: identifying what sets you apart, finding creative ways to go above and beyond, and showcasing the emotional connection of receiving flowers. Learn how to stand out in a competitive market, attract loyal customers, and build a brand that resonates. Watch the video and get inspired to take your branding to the next level.

How Bloomerang Can Help You Master Upselling for Weddings

Learn how to upsell wedding services effectively with Art Conforti's proven strategies. This video highlights the importance of presenting high-value options, like premium bouquets, to inspire confidence and meet clients’ desires while staying flexible on pricing. Bloomerang Solutions supports florists with custom wedding websites, SEO tools, and marketing resources to showcase expertise, build trust, and maximize sales. Watch the full video here.

Customer Acquistion

 

Using SEO to Attract and Acquire More Customers

SEO is a powerful tool for bringing more customers to your business. By optimizing your website with strategies like keyword-driven URLs, local listings, and user signals, you can improve visibility and attract the right audience. This video explains how to use SEO effectively to grow your customer base and drive more traffic to your site. Watch now for practical tips on acquiring new customers through SEO.

How to Use Google My Business To Engage Customers

Google My Business (GMB) is a powerful but often overlooked tool for connecting with local customers and gaining visibility in Google's coveted "3-Pack." This blog highlights how to optimize your GMB profile to keep your business information current, answer customer questions, and even set up appointments. With nearly half of all searches being local, engaging customers through GMB can enhance trust, improve search rankings, and drive more foot traffic to your shop. Learn how to make the most of GMB here.

Turning Wedding Clients into Lifelong Customers

Wedding flowers are just the beginning of building a lasting relationship with your clients. This video explores how gifting a groom a $50 anniversary bouquet credit—and including flowers from the wedding in that arrangement—can create a memorable experience and establish a lifelong habit of ordering flowers. By following up after the wedding and offering to make future occasions special, you’ll build loyalty and ensure your shop is their go-to florist for years to come. Watch the video for actionable tips to grow your customer base.

Technology Integration

 

Protecting Your Business from Spam Emails and Phishing Attempts

Spam emails claiming to find "critical issues" on your website are on the rise, targeting businesses with deceptive tactics. At Bloomerang Solutions, we’re committed to safeguarding your online presence by providing tools to recognize phishing attempts and ensuring your site remains secure. Learn how to spot spam emails, avoid falling victim to these schemes, and take proactive steps to protect your business. Read more and keep your website safe.

The Simple Necklace Trick: Boost Customer Reviews Effortlessly

The best time to ask for a customer review is when satisfaction is at its peak, and the Simple Necklace Trick makes it easy to remember. This straightforward strategy involves wearing a reminder during deliveries or in-home services, prompting you to request feedback at the perfect moment. Whether you’re delivering flowers, pizzas, or providing a service, this method enhances customer interactions and strengthens your reputation. Watch the video to learn how this simple tip can transform your customer service approach.

Bloomerang’s Guide to Geo Targeting: Boost Your Local Search Rankings

Stand out in local search results with Bloomerang’s Guide to Geo Targeting! Geotagging your website’s images and videos adds valuable metadata, like GPS coordinates, that search engines use to rank content. This guide explains how geotags, optimized file names, and image alt-text can dramatically improve your SEO and give you an edge over competitors. Learn how to make your visuals work harder for your business and attract more local customers. Discover the power of geotagging here.

Certification and Training

 

Transforming Customer Service: From Mediocre to Exceptional

Exceptional customer service sets your business apart in today’s competitive market. This blog explores how to create a “YES WE CAN” attitude, offering positive solutions that exceed customer expectations. Learn why listening, flexibility, and creative problem-solving can turn even the most challenging requests into opportunities for lasting customer loyalty. Read more to discover how exceptional service can transform your business.

Customer Service: It’s Your Responsibility to Solve Problems

Exceptional customer service is about finding solutions, not excuses. This blog explores the importance of a "Yes We Can" attitude and how it sets your business apart. Learn practical techniques to turn customer challenges into opportunities, from handling last-minute delivery requests to using tools like a lost order log. By focusing on solutions and personalized service, you can build loyalty and boost your conversions. Discover how to create a problem-solving culture in your business.

Everyone Wins When Your Staff Spins: Motivating Employees with Fun Rewards

Motivated employees lead to happier customers and higher sales. This blog introduces the "Spin to Win" concept—a fun and effective sales contest that uses a rewards wheel to recognize staff achievements. With creative prizes and an engaging atmosphere, you can boost morale, encourage friendly competition, and increase productivity. Plus, sharing these moments on social media showcases your commitment to your team, creating a positive image for your business. Learn how to implement this exciting strategy here.

Business Management

 

The Changing Landscape of Service Fees: Adapting to the New Normal

Service fees are becoming standard across industries, and florists must adapt to stay competitive. This blog explores how adopting charges like Flower Handling and Delivery (FHD) can significantly boost your profits while aligning with current consumer expectations. Drawing insights from industries like hospitality, we highlight the importance of embracing change and leveraging tools like digital tipping and service fees. Discover how Bloomerang Solutions can help you navigate this evolving landscape.

What’s in a Name? The Big Impact of Small Changes

When it comes to marketing on Google, even small details—like your business name—can have significant consequences. This blog explores how Beneva Flowers, a Sarasota floral institution for over 37 years, saw its online presence drop after a name change. By removing the keyword "Flowers," their visibility on Google Maps and search rankings suffered. Learn why maintaining a keyword-rich name is critical for SEO and how minor changes can lead to major challenges. Discover how Bloomerang Solutions can help protect your brand and optimize your digital presence.

What Should Florists Do About Soaring Delivery Costs?

As delivery costs rise, florists face the challenge of maintaining profitability while providing exceptional service. In this blog, discover smart strategies to optimize delivery operations, including implementing grid-based delivery zones, introducing priority services, and using vehicle tracking systems to improve efficiency and reduce idle time. Learn how to balance affordability for customers with the rising costs of delivery, all while preserving the value of your service. Let’s make your deliveries work smarter, not harder, and turn these challenges into opportunities for growth!

Image Library Showcase

 

Bloomerang Image gallery on Flickr

Our Image Resource Library is one of the largest databases of florist product images, featuring over 3,500 website-ready images on Flickr. These high-quality photos are free for our clients to use, providing stunning visuals to enhance your marketing materials and website.

Enhance Your Brand with Professional Floral Images

First impressions matter, and stunning images can make all the difference in how customers perceive your website. Bloomerang Solutions offers a robust image library on Flickr, featuring professional, website-ready floral photos to elevate your online presence. If you’re an AMS member, access the gallery to update your product listings with beautiful designs. Not a member? No problem—contact us for assistance. High-quality images are key to creating a polished and impactful website that reflects the beauty of your shop. Learn more about our image library and how we can help your business stand out here.

What’s Wrong with This Picture? Don’t Miss Out on Branding Opportunities

Prominent displays of your floral designs are golden opportunities to promote your brand—but only if you seize them. This blog tells the story of a florist who missed a chance to showcase their work to VIPs at a Tampa Bay Buccaneers suite by failing to include their logo. Don’t let this happen to you! Every arrangement, vehicle, and delivery should proudly display your logo to make a lasting impression and attract new customers. Learn how to maximize your branding opportunities here.

Social Media Insights

 

Why Personalized Content Reigns Supreme on Social Media

Engaging with your audience on social media goes beyond posting generic images or stock photos. Personalized, original content has proven to drive significantly higher engagement and impressions. In this article, Bloomerang Solutions reveals the stark differences in performance between florists who provide custom photos of their arrangements, classes, and shop life versus those relying on stock imagery. Learn why Facebook prioritizes unique, personal content in its algorithm and how you can elevate your social media presence by sharing real moments from your shop. Personalized content isn’t just a trend—it’s the key to connecting with your audience and maximizing your social media success.

Who Do You Trust to Handle Your Marketing and Social Media?

Navigating the ever-changing world of social media and marketing can feel overwhelming, especially for small business owners without the resources to hire full-time specialists. Bloomerang Solutions offers an expert-driven, cost-effective alternative with outsourced marketing services tailored to your needs. From strategy development to execution, our team ensures your business stays competitive and visible online. Whether you need full-service management or collaboration with your in-house staff, Bloomerang Solutions delivers measurable results without the burden of hiring and training new employees. Let us handle your digital presence while you focus on growing your business.

7 Simple Steps for a Winning Social Media Strategy

Crafting an effective social media strategy is crucial for any business aiming to thrive in today’s digital landscape. This article outlines seven straightforward steps to help businesses maximize their social media potential. From setting clear goals and starting small to staying organized and selecting the right person to manage your accounts, these tips provide a solid foundation for social media success. Learn the importance of monitoring results, incorporating stunning visuals, and showcasing your brand’s personality to engage your audience and stand out from the competition. Embrace these strategies and watch your social media efforts flourish!

Essential Care Tips for Cut Roses

 

Keeping your cut roses fresh and vibrant is an art. From the moment they leave Bloomerang Florist, these tips will help you prolong their beauty and fragrance. Discover the secrets to maintaining your cut roses in perfect condition!

Proper Watering and Hydration for Cut Roses

Proper hydration is crucial for cut roses:

  • Water Quality: Use clean, room-temperature water in the vase. Change the water every 2-3 days to prevent bacterial growth.

  • Trimming Stems: Cut about an inch off the stems at a 45-degree angle under water to prevent air embolism.

  • Flower Food: Use the flower food provided by us or make a homemade mix with 1 teaspoon sugar, 2 teaspoons lemon juice, and a few drops of bleach per liter of water.

Ideal Environment for Cut Roses

The right environment can extend the life of your roses:

  • Location: Keep roses away from direct sunlight, drafts, and heat sources.

  • Humidity: High humidity helps roses stay hydrated. Consider placing a humidifier nearby or a shallow water tray for indirect humidity.

Handling and Displaying Cut Roses

Proper handling is key:

Handling: Handle roses gently to avoid bruising. Remove any leaves that will be below the waterline to prevent decay.

Display: Choose a clean vase and fill it with enough water. Arrange roses in a way that allows air circulation.

Common Issues with Cut Roses and Solutions

Even with the best care, cut roses can face some challenges. Here's how to address them:

1. Wilting

Cause: Air bubbles in stems, dehydration, or bacterial growth.

Solution: Re-cut the stems under water and place them in fresh water with flower food.

2. Petal Drop

Cause: Ethylene exposure from fruits or aging flowers.

Solution: Keep roses away from fruit and remove wilting flowers from the arrangement.

3. Brown Edges on Petals

Cause: Too much fluoride in water or exposure to extreme temperatures.

Solution: Use filtered water and maintain a consistent, moderate temperature around your roses.

4. Drooping Heads

Cause: Poor water uptake due to air blockages or bacteria in stems.

Solution: Re-cut the stems and immerse the entire rose, including the head, in water for an hour.

5. Cloudy Vase Water

Cause: Bacterial growth in the water.

Solution: Change the water regularly and clean the vase thoroughly before refilling.

6. Fading Color and Fragrance

Cause: Natural aging of the roses or exposure to excessive light.

Solution: To prolong color and fragrance, keep roses in a cooler, shaded area. Avoid direct sunlight and excessive heat which can accelerate aging.

7. Mold Growth on Petals or Stems

Cause: High humidity or stagnant water can lead to mold growth, especially if the roses are kept in a poorly ventilated area.

Solution: Ensure the roses are in a well-ventilated area. If you notice early signs of mold, gently remove the affected petals and change the water in the vase. Avoid overcrowding in the vase to improve air circulation around the stems and petals.

With these expert tips from Bloomerang Florist, your cut roses will remain stunning and fresh longer. Should you have any specific questions or need further guidance, our team is always here to assist you!

Essential Poinsettia Care Tips


Poinsettias are a festive favorite during the holiday season, prized for their bright red, pink, or white bracts. To keep your poinsettia thriving, place it in a well-lit area that receives indirect sunlight for at least six hours a day. Avoid exposing it to temperatures below 50°F or placing it near drafts, heaters, or fireplaces. Water your poinsettia when the soil feels dry to the touch, but ensure proper drainage to avoid waterlogging, as soggy soil can lead to root rot.

Poinsettias are non-toxic to humans but mildly irritating to pets if ingested, so keep them out of reach of curious animals. With the right care, your poinsettia can stay vibrant well beyond the holidays, adding a cheerful touch to your home decor.

Keeping your cut roses fresh and vibrant is an art. From the moment they leave Bloomerang Florist, these tips will help you prolong their beauty and fragrance. Discover the secrets to maintaining your cut roses in perfect condition!

Proper Watering Techniques for Poinsettias

Poinsettias require a delicate balance in watering; neither too wet nor too dry. To ensure proper hydration:

  • Check Moisture Level: Before watering, feel the soil. Water only when the surface feels dry to the touch.

  • Watering Method: Water the plant until the water drains out of the bottom of the pot. Avoid letting the poinsettia sit in standing water; always empty the saucer after watering.

  • Frequency: Typically, poinsettias need water once a week, but this can vary based on the humidity and temperature in your home.

  • Signs of Over/Under-Watering: Yellowing leaves indicate over-watering, while wilting shows under-watering. Adjust your watering schedule accordingly.

Ideal Lighting and Temperature for Poinsettias

Poinsettias thrive in conditions that mimic their native environment:

  • Light: Place your poinsettia in a well-lit area where it will receive indirect sunlight for at least 6 hours a day. Avoid direct sunlight, as it can scorch the leaves.

  • Temperature: Poinsettias prefer temperatures between 65-70°F (18-21°C) during the day and around 60-65°F (15-18°C) at night. Avoid placing your plant near cold drafts or excessive heat sources like fireplaces or heating vents.

  • Holiday Display Tip: While poinsettias are often used as decorative pieces, avoid placing them in areas with drastic temperature changes, like near entryways or open windows.

Soil and Fertilization Needs for Poinsettias

The right soil and nutrients are crucial for a flourishing poinsettia:

  • Soil Type: Use a well-draining potting mix specifically designed for indoor plants. Poinsettias do not tolerate wet feet, so good drainage is key.

  • Fertilization: While poinsettias generally do not require a lot of fertilizer, feeding them can promote healthier growth. Use a balanced, all-purpose houseplant fertilizer, diluted to half the recommended strength. Fertilize every 3-4 weeks during the growing season (spring and summer).

  • Post-Holiday Care: After the holiday season, reduce fertilization to allow your poinsettia to rest.

Common Poinsettia Problems and Solutions

Poinsettias are relatively easy to maintain, but they can encounter some common issues. Here's how to identify and solve these problems:

1. Leaf Drop

Cause: Often caused by a drastic change in temperature, over-watering, or under-watering.

Solution: Keep your poinsettia away from drafts and drastic temperature changes. Maintain a consistent watering schedule, ensuring the soil is moist but not soggy.

2. Wilting

Cause: Usually a result of under-watering, dry soil, or exposure to extreme temperatures.

Solution: Check the soil moisture. If dry, water the plant thoroughly. If the plant doesn't perk up, it may need a more suitable location away from heat sources or cold drafts.

3. Yellowing Leaves

Cause: Over-watering is a common cause. Also, lower leaves may naturally yellow and drop as the plant ages.

Solution: Reduce the frequency of watering, and ensure good drainage. If the problem persists, check for root rot, indicated by brown, mushy roots.

4. Leaf and Bract Edge Burn

Cause: Excessive fertilizer or water high in fluoride or chlorine can cause this issue.

Solution: Use filtered water for watering and avoid over-fertilizing. If tap water is used, let it sit for 24 hours before watering to allow chlorine to dissipate.

5. Pests

Common Pests: Whiteflies, spider mites, and mealybugs can infest poinsettias.

Solution: Keep an eye out for these pests. Use a gentle insecticidal soap or neem oil to treat infestations. Regularly inspecting your plant can prevent severe infestations.

6. Fading or Dull Bracts

Cause: Insufficient light is the usual culprit.

Solution: Move your poinsettia to a brighter location where it receives indirect but ample light.

7. Moldy Soil

Cause: Over-watering can lead to mold growth in the soil.

Solution: Let the soil dry out a bit more between waterings. If the problem is severe, repot the plant in fresh, well-draining soil.

By addressing these common problems, we at Bloomerang Flowers aim to ensure that your poinsettias remain a vibrant and healthy part of your holiday decor. If you encounter any issues beyond these, feel free to contact us for personalized advice. Remember, a little attention and care can keep your poinsettias blooming beautifully throughout the season!