Emojis are a fun way of communicating 🤗 and some people even prefer them to words. But do these familiar little characters have any impact on marketing and do they provide any advantage to your SEO and PPC strategies that could help your business?
Many people don’t realize that when emojis appear in a piece of metadata, they can also be included in the title ads on Google Ads. Because of that, if you search for a specific emoji, such as “🌼 delivery near me” or you can get accurate results just like a traditional text-only search.

Using emojis in your rich snippets will help boost your page ranking in search which will increase your chances of being found by new searches. In fact, the use of emojis in your Google Ads tiles can increase your click through rate by 30%.

Using an emoji in place of text will show similar results. Searching for “🌼 hicksville” returns a #1 rating for Hicksville Flowers and a map to their shop.

In addition to boosting your web traffic, 🚗 emojis also make your business 🏪 more relatable to customers who regularly use emojis on a daily basis. They can also enhance your trust factor and make your content more relatable.

When used correctly, emojis can boost click through rates and improve your SEO. But it is important to remember that Google’s policies aren’t often clear 🤔 and their inclusion of emojis in Google Ads tiles has only happened in the past few years, so things can (and likely will) evolve as the use of emojis in search becomes more common. Because of that, it is better to consider the use of emojis as a small investment in your overall SEO strategy than to rely on them to boost rankings and increase results on their own. ❤️️

Whether you need help boosting your SEO or driving traffic to your website or social media channels, Bloomerang has the solutions to help your business thrive. From custom websites to Google Ads marketing, Bloomerang can help take your marketing to the next level. Call us today at (941) 806-1911.