When businesses talk about “fixing their online listings,” they often assume every provider does it the same way. But not all listing management tools work equally and understanding the difference can determine whether your online information stays accurate long-term or disappears the moment you stop paying.
At Bloomerang Solutions, we’ve spent years correcting business listings for florists and local businesses nationwide. One of the most common points of confusion we see is around Yext - what it is, how it works, and why it behaves differently from true, permanent directory updates.
Below is a clear breakdown you can share with your team, employees, or clients.
Yext Is an Overlay, Not a Permanent Edit
When you use Yext, you’re not actually changing the information inside the directories themselves. Instead, you’re renting a data layer that sits on top of your listings.
Yext uses API connections to push your business information - name, phone, hours, address, etc.- onto dozens of directories. As long as your monthly subscription is active, that overlay stays in place.
But once you stop paying? The overlay disappears, and each directory instantly reverts back to whatever outdated information it originally had. Nothing was rewritten inside their native database.
Think of it like renting a billboard on top of a building. When you stop paying for the billboard space, the original sign underneath is still there.
Why Yext works this way:
Yext does not give you ownership of your listings.
They maintain the data connection, not the directory itself.
Removing that API connection removes the corrections.
You’re paying for continuous synchronization, not long-term accuracy.
This is why many businesses see their hours or phone number “suddenly change back” after canceling Yext.
Bloomerang Solutions Uses Permanent Placement, Not Temporary Overlays
Bloomerang takes a completely different approach.
Instead of renting an overlay, we perform true source corrections. That means when we update a directory, the change is written directly into the directory’s native database.
Once updated, the directory treats that information as the new, correct version just like a direct edit inside Google Business Profile.
With permanent placement:
Your edits stay in place even if you cancel.
The directory no longer holds the old data.
You own the corrected listing.
No ongoing API connection is required to “hold” your information in place.
This gives businesses real, lasting value instead of rented visibility.
In Short: The Core Difference
Yext
Rented overlay
Temporary placement
If you stop paying, your listings revert back to old data
Bloomerang Permanent Placement
True source corrections
Long-lasting, owned edits
If you stop paying, your updated listings remain in place
Why This Matters for Contracts
Because our work results in permanent improvements, Bloomerang clients keep the value even if they leave us. The corrected listings don’t disappear, and we don’t “pull back” your data the way an overlay system does.
This is exactly why we require contracts. Clients can cancel, but they keep the benefits.
Once your listings are corrected, they remain corrected. That creates long-term value for your business, not temporary patchwork.