Understanding the Digital Road Map

Understanding how information flows and turns into digital content is important for people who are trying to increase their digital presence. But it’s not as simple as making up and idea and throwing it up onto your website like so many people try to do.

So, we’ve created this road map to show how we how we take the questions, concerns and ideas you have about your website and transform them into valuable content that will work for you. The video below will show you how.

First we start with an idea

When an idea is formed, it’s something you thought would be great for your company. Instead of throwing that idea onto your website to see where it ends up, the proper process begins by create a blog post about it. This is where you are able to:

• Build the content

• Gather the ideas

• Create all the links

Get something that is going to compliment your website and your digital presence. Now remember, the idea is still the idea, it just turned into digital version with a lot of linking and reciprocal linking and organized content.

Social Distribution

Once that happens, we then go over to social distribution. The social team manager will take that and review it and see where that content belongs. Is it optimal on Linkedin? Should it just be on Facebook? Maybe it’s a great image? Or maybe it’s a do-it-yourself idea that’s best served on Pinterest?

Whatever that might be, we’re going to design and create and move that information to that department. For example, it might be Google My Business, that’s going to be another department that will take that information or that picture or that content and turn it into something that’s going to be beneficial. When that’s all done, it finds its place to your website and that’s where it’s going to end up growing.

Making your ideas work for you

Now it’s time to put everything together where it belongs in your website so it can nurture and grow. What does growth look like?

• Citation Implementation

• Meta Tagging

• Reciprocal Linking

• Name Address Phone (NAP)

• SEO

All of these factors encompass that idea which has now evolved into digital content. When it all comes together, your website will increase when it’s treated this way, Because now that this is being done correctly, it all happens behind the scenes,

Now when someone is searching for your business, your industry, or any content that relates to your online presence, you’re going to appear higher than most unless they have paid advertising that they’re using to push themselves above all of this work that wasn’t happening

If you questions about this please call me on my cell anytime at 941-544-5000.

- Art

Attention BloomNation customers: Do you really know where your customers are going?

Dear Friends,

If your flower shop has a BloomNation website, you need to pay close attention to where your customers are going when they try to view  your hard-earned reviews on your site. Take a look for yourself by checking your own site. You can see how by clicking on the video below.

They are doing this to everyone, it doesn't matter if your shop is big or small. Why drive customers away from your website? They likely won't be coming back, even if they wanted to, because BloomNation makes it confusing and difficult to do so. They won't even let you show your own Google reviews on your own site!

It's time to take back control of your marketing and work for yourself instead of sharing your profits. If this is happening to you, please call me because I can help. Call me anytime day or night on my cell at (941) 544-5000 and I will help you regain control of your digital marketing.

-Art

Bloomerang Client Spotlight: Mariner Dock and Seawall

Welcome to Bloomerang Solution’s Client Spotlight. Each week, Bloomerang will feature a different client and share some of the exciting things they have in store for their customers. This week we are featuring Mariner Dock and Seawall, LLC, in Bradenton, Florida.

Established in 2019. Mariner Dock and Seawall was created with integrity and honesty for a new generation of marine construction. They are the company of tomorrow but their experience runs deep. With over 25 years of experience they have the skills and knowledge to get the job done right. They ‘re very proud of the quality work and service they are able to deliver for their customers and stand behind it 100% because of their focused commitment to every project.

Bloomerang Solutions is proud to partner with Mariner Dock and Seawall on all their marketing efforts including a new custom website, social media, Google Ads and more. Check them out today!

Visit Mariner Dock and Seawall at www.marinerdockandseawall.com

Mariner Dock and Seawall has a perfect 5-star overall rating on Facebook and Google, which is no surprise because the quality of their work is evident in every job they do.

From large to small, they take care of everything from docks to pile snap jackets and seawalls to shoreline stabilization. The Bradenton-based company is Florida Gulf coast's premier installer of boat and jet ski lifts and offers annual boat lift service program that includes worry-free comprehensive care and protection all year long.

4802 Lena Rd. #105
Bradenton, FL 34211
(941) 751-DOCK

www.marinerdockandseawall.com

Bloomerang Client Spotlight: Flavio's Brick Oven & Bar

Welcome to Bloomerang Solution’s Client Spotlight. Each week, Bloomerang will feature a different client and share some of the exciting things they have in store for their customers. We start with Flavio’s Brick Oven & Bar in Sarasota, Florida. Flavio’s Siesta Key location has been a local favorite for nearly 30 years and they have recently opened a second location in downtown Sarasota. Bloomerang Solutions is proud to assist Flavio’s with their local marketing campaigns and a brand new website for their new location.

Visit Flavio’s Brick Oven & Bar at www.flaviosbrickovenandbar.com

Locals and visitors alike know that the best pizza on Siesta Key can be found at Flavio’s Brick Oven & Bar, located at 5239 Ocean Boulevard in Siesta Key Village. Since opening its doors in 1991, Flavio’s has been a staple for homemade pasta, fresh seafood, and of course, everybody’s favorite pizza.

Now you won’t have to drive all the way out to the island to experience that Flavio’s one-of-a-kind wood burning brick oven pizza, along with a host of other traditional Italian favorites, because they’re opening up a second location at 1766 Main St. in downtown Sarasota.

All of the same time-honored made-from-scratch classics from the original location will be available downtown including the famous gnocchi that is still made fresh every morning by Flavio’s mother – the same way she’s been doing it for over 60 years.   

Flavio’s new downtown location offers a casual, classic feel with beautiful Venetian and art deco glass accents and a breathtaking back garden room that can seat up to 40 people for dining, parties, receptions, and special events. It is located in building formerly home to Beulah, but fans of that now-shuttered restaurant need-not worry because the same favorite recipes from Beulah will soon be available at Flavio’s Downtown.

5239 Ocean Blvd.
Sarasota, FL 34242
(941) 349-0995
Open Monday-Sunday 4-10 pm

1776 Main St.,
Sarasota, FL 34236
(941) 960-2305
Open Monday-Saturday 4-9 PM
Closed Sunday

www.flaviosbrickovenandbar.com

COVID19 Has Reinvented Retailing. Are YOU Ready for What's Next?

I have always been as optimistic as anyone until COVID19 shut down - or tried to shut down - our industry. Shops always had weddings and other summertime events to help get us through the slow times. But this terrible pandemic has wiped them all away - along with many shops who are already struggling to keep our doors open. The numbers of people testing positive for this virus are increasing again and the future is scary. I fear that the lock downs could be reinstated again or extended.

That’s why the time to act is NOW!

Right now, as our industry changes right before our very eyes, we have a choice. We must move along and continue to find our way, just as local florists have always done in the past.

Local Retail Florists need 3 things going into late summer and for the future:

#1 Up-to-date website and social media listings

Nearly every retail establishment in the country has been forced to alter and adjust their operating hours because of the coronavirus pandemic. Even large large retailers like Walmart who used to be open 24 hours a day have scaled back and how have opening and closing times that often vary by store or location.

Even stores that have reopened completely are often forced to make adjustments based on staff availability or local restrictions.

The best way to keep customers updated on your current operating hours is by adjusting them on three places:

• Your website

• Google

• Facebook

Once you have updated those three platforms, your correct information should begin appearing in most places people use to search online. In some cases it may take up to 24 hours for the changes to take place across the platforms. If you need any assistance with adjusting your store or delivery hours, please click here and let us know so we can keep you up to date.



#2 Google Ads

Gone will be the shops sitting back waiting for orders to fill them. They are going to be the ones that will hang on by a thread, MAYBE. Most likely though, they will be gone. COVID19 is forcing the hand of the local retail florists to get aggressive and change the landscape of floral retailing by REMOVING wedding and special event options.

Here is a sample of what a shop did changing into the Google click model this past May in upstate New York area.

#3 Forever Remembered obituaries listings to "take back" and secure orders while improving your website SEO

This program is changing how people order funeral flowers online and will remain for years after COVID19 is gone. Over 10 years ago, LEGACY entered the funeral industry and posted obituary listings which created a link that sent the orders directly to the Sympathy Store. Today, they’re processed through FTD.

Today, Bloomerang Solutions is releasing custom local flower shop obituary/sympathy websites. Our network of websites across the country helps to create and link orders directly to your shop’s website! That’s right, we have removed the middle man!

• No Per Order Fees

• No Additional Membership Fees

• Every Order is Your Order

Haven't we all had enough? It’s time to start taking back our industry. If your area is not yet taken, you have a choice - please call me and we can get you started today! There has never been a more important time to plan for your shop’s future. Call me anytime (941) 313-8025.