When people use Google to search for a business, the top result is typically a Google My Business (MAPS) page. The GMB listing is an expandable list of services, products and information that allows visitors to take in a quick but brief understanding about the company they are looking up - without having to visit their website. In many cases, questions about hours, phone numbers and directions can be obtained directly from the GMB, so it is more important than ever to make sure your listing is robust and accurate.
Google My Business also allows you to add a SHORT NAME of your business to make it easier for customers to find you. This is also a place to find REVIEWS to help you learn more - or you can post reviews of your own as well. More and more companies are focusing on optimizing this result by understanding the strategies you can apply combining images, Q & A's, Videos and even Instant Messaging. The truth is, the more features you use, the better your results will be.
Above the Fold
Above the Fold is an old newspaper term for the upper half of the first page. The most important information in the paper appeared at the top - above the fold - so it would be visible on newsstands and boxes. Just like newspapers, the goal of most businesses is to appear ABOVE THE FOLD because that’s what will be seen on your computer screen on the first view.
The results are ORGANIC meaning the site is ranking high on its own and the position is not paid for, although paid ads can also appear in some searches.
It is proven that ONLY in this case do people avoid ads and look for the actual location whereas in traditional look ups, the paid ads do better because you can aggressively bid for position AND select what you wish to display, they are ads.
Optimizing Your Business Profile
You will need a separate Google My Business account in order to manage and optimize your Google Business Profile. It’s easy to get your Business Profile (your Google business listing) confused with Google My Business so remember that GMB is the tool you use to enhance your Business Profile in order to boost visibility and effectiveness. Optimizing your GMB profile has several benefits.
It helps you engage with customers
Customers are able to interact with your Google Business Profile and you can use your GMB account to engage with them. GMB not only allows you to respond to reviews and answer questions, but you can also use it to publish posts like you would on Facebook or other social media channels.
It helps you highlight your business
Your Google Business Profile contains a limited amount of information about your business but a GMB account gives you the ability to provide hours, link to your website, feature products and pricing along with other details that make your business unique.
It helps you gain insights
GMB has analytics available through the profile dashboard that gives you key insights about your audience as well as your local search performance. You can see which queries customers are using to find you along with how they found you (Google Search or Google Maps) and what they do when they get to your site.
It helps enhance your local SEO
Google uses algorithms for ranking Business Profiles just like it does with websites and ads. Your GMB dashboard allows you to incorporate keywords to your profile and perform other optimizations to help you rank better in local results.
Using GMB for SEO
GMB is not only an outstanding tool for optimizing your profile and expanding your reach, but it is also a great tool to help with your local SEO, here’s how:
By targeting your information
It is extremely important to incorporate relevant keywords in your Business Profile so Google knows what you are trying to rank for. You should use as many as possible in the “from the business” description as well as in answers to questions, responses to reviews and the posts you publish.
By maintaining quality of information
The accuracy and completeness of your Business Profile has a big impact on how it ranks, so it is important to provide as much information as you can in every section of your google profile. It is especially important to make sure your NAP (name, address, phone number) are all correct, as well as your hours, attributes and relevant contact information.
By building trust
Consumers prefer to do business with people they trust and GMB can help enhance your shop’s reputation with reviews AND responses that can be managed through your GMB dashboard. Regularly uploading photos and publishing posts will also help show Google that you are active.
Google My Business is quickly gaining favor as the place to be listed so it’s important to make sure your GMB Business Profile is up-to-date. SEO is important for any business, but it’s especially important for small businesses to utilize targeted marketing to compete against larger competitors with bigger budgets. Now SEO is easier than ever before with the help of GMB.
Are you trying to maximize your visibility in your local market? Bloomerang Solutions can help you show up where customers are searching. Give us a call today at (941) 806-1911 or drop us a line below.
-Art